Experience with Team and Agency Management: Demonstrated success managing internal teams as well as external agencies, consultants, and vendors across SEO/GEO and digital marketing initiatives, including setting strategy, evaluating performance, prioritizing work, and ensuring accountability against business outcomes. Through continuous testing, experimentation, user experience improvements, SEO, GEO, and emerging AI search strategies, the Web team helps ensure our brands are easy to find, easy to understand, and designed to convert in an increasingly AI-powered buying landscape.