The MCC will work closely with other MarCom colleagues to drive awareness, participation and brand recognition for the performing arts at Maryland, which includes the Michelle Smith Performing Arts Library, School of Theatre, Dance, and Performance Studies, and The Clarice, both on and off campus in support of reputation and brand management, student recruitment, fundraising, and audience building. The MCC is directly responsible for executing the unit marketing communications plan, which supports key events and priorities both internally and externally with a specific focus on crafting compelling content for print publications, program books, website and social media, video, advertisements and grassroots efforts.