This role will sit at the intersection of data, marketing, and technology, translating raw customer data into actionable insights, building and maintaining audience segmentation, and ensuring our data ecosystem (UCP, CDP, CRM) works together to support personalized, data-driven marketing and business decisions. Query and maintain customer data within our cloud data warehouse (e.g., Snowflake, BigQuery, Databricks, or Oracle), ensuring models are efficient, well-documented, and accessible to downstream teams.