Identify private label opportunities and additions by category, ad SKUs to meet company objectives, Develop educational support programs incorporating both product knowledge and selling strategies, Partner with integrated marketing team to develop and implement digital strategies, Serve as an event management contact for corporate office staff and field for conventions and tradeshows; coordinate team efforts with manufacturer reps to maximize return on investment, Responsible for private label products within assigned category, Manage and incorporate marketing efforts with logistics and finance to ensure maximized capitalization on vendor advertising allowances, As a part of asset management, create and support systems to minimize investment in inventory display plans and distribution centers. Create and implement marketing initiatives to promote category sales and gross margin to meet company objectives, Analyze category, measure results and growth of category, monitor and support individual branch performance, Analyze syndicated external data to determine industry and consumer trends, Collaborate with manufacturer partners, negotiate special terms and programs, create internal and external marketing pieces, and manage the communication and implementation to the Patterson Dental field sales team.