Own tentpole soccer moments (the World Cup, Champions League knockout rounds, El Clásico, Premier League title races, transfer deadline day, the Ballon d'Or, major international tournaments, etc.), collaborating with design to develop platform-specific assets and independently producing reactive creative in real time. Deep understanding of soccer and football culture, including the major leagues (Premier League, La Liga, Serie A, Bundesliga, Ligue 1, MLS, Liga MX), international competitions, and how the sport intersects with fashion, music, pop culture, and internet trends.