The following are key areas of leadership that you would play: Nurture incoming leads by phone and successfully progress those leads along the nurturing process to predictably and consistently convert incoming leads to Initial Evaluations or Free Consultations. Skills/Competencies Needed: Sell: Be able to sell (aka sharing helpful information with people to turn them into educated consumers) and to thus allow skeptical cold leads to feel nurtured along the process in order to turn a predictable number of them into paying clients.