Business Development, Sales Strategy & Relationship Management: Manage a geographically assigned portfolio of referring providers, including strategic or complex accounts, using market intelligence, claims data, and internal capacity insights to identify growth opportunities, influence referral patterns, and position VCU Health services competitively. The Senior Physician Liaison develops strong relationships with referring providers and practices, identifies growth opportunities, and proactively influences referral behavior through data-driven insights, value-based conversations, and targeted outreach.