What We Are Looking For: Lifecycle and retention strategy: The ability to design customer journeys across acquisition, onboarding, engagement, repeat purchase, loyalty, win-back, and churn prevention—connecting each stage to revenue and customer lifetime value (CLV). As CRM Manager, you will act as the channel lead — owning campaign execution, segmentation, and testing — while partnering with the Director, VP of Digital Channels, and Global CRM teams to ensure U.S. needs are represented in global planning.