This candidate must demonstrate exceptional, hands-on expertise in YouTube ecosystem management (channel strategy, SEO, thumbnail/title optimization, audience retention metrics) social video (TikTok, Reels and Shorts), podcast production and multi-platform distribution. As part of the Business Development and Strategy department, the Digital Content team provides GBH's diverse content production, journalism and business units with strategic guidance, audience development support, digital content production and support for disciplined experimentation for all the above.