Chadds Ford, Pennsylvania16 days ago
Market Shaping: Build deep understanding of disease biology/paradigm, patient segmentation/unmet need, and competitive pipeline; lead market-shaping strategies (disease awareness, diagnostic pathway evolution, KOL engagement, scientific leadership positioning, early value proposition/positioning); generate insights through primary research, competitive intelligence, and analog analysis; anticipate future market dynamics and access environment (pricing, reimbursement, guidelines). Organizational Readiness: Drive cross-functional alignment (R&D, Medical, Market Access, Regulatory, Commercial); build early brand strategy and launch blueprint (positioning, value story, evidence plan, go-to-market hypotheses); define required future capabilities (field model, diagnostics, patient identification, payer engagement); establish a 2–5 year pre-launch roadmap and milestones.