Develop and deliver product training materials and launch resources in collaboration with Marketing and Sales Support early adopter programs and structured feedback collection efforts Document and track promotional activities in partnership with Marketing and Sales Product Enablement Manage approved product enhancements, variants, and derivative offerings based on defined customer and market requirements Partner with Engineering on feature clarification, prioritization support, and issue resolution Support Engage in pre-sales opportunities with product knowledge and participation in customer discussions as needed Assist Sales and Engineering in managing and resolving escalated product issues within assigned product lines Recommend solution ideas derived from customer feedback and application insights Deliver product training sessions for internal teams and partners as required Experience & Qualifications Education Level: Bachelor's Degree (or equivalent experience) in Engineering, Business, Marketing or Related field Experience Level: 7+ years of a combination of experience spanning the following areas: Supporting or managing product lifecycle activities, including product development coordination, launch execution, and post-launch optimization Contributing to product strategy and roadmap development within defined portfolio direction Working cross-functionally with Engineering, Marketing, Sales, and Operations to support successful product introductions Interfacing with customers, channel partners, sales teams, vendors, and other stakeholders to gather requirements and market insights Developing financial analyses and supporting business case development for new product introductions or product enhancements 3+ years of experience in Thermal printing, labeling, Auto ID, or hardware-based product experience Preferred Software/Technical Skills Technical product expertise, preferably in the mobile printer/labeler product category Knowledge of Microsoft Office (Outlook, Word, PowerPoint, Excel) Other Skills/Knowledge/Abilities Advanced ability in the following areas: performing market research, developing competitive analysis reports, developing product specifications, maintaining product roadmap and 5-year plan, defining markets/applications, and supporting tradeshows Proficient ability in the following areas: developing business plans & proposals, developing strategic product vision, and supporting channel pricing Ability to think creatively, and analytically to translate market/customer requirements into solutions, products, derivatives, features, business cases, and cost/benefit analyses Ability to define key market segments/customers to conduct validation activities Ability to work cross-functionality and build relationships across varying teams, both domestically and internationally Strong communication skills (written, verbal, interpersonal) Ability to manage a budget Ability to present at all levels of the organization and to customers Additional Details for This Role This role will be a hybrid role. As a cross-functional business partner, this role works closely with Marketing, Engineering, Sales, Finance, Operations, and Brother International Corporation (Japan) Product Planning to execute defined product strategy, ensure alignment across teams, and deliver competitive, market-relevant solutions.