This role is an individual contributor responsible for understanding unmet needs across our software, hardware, and UI products, converting them into validated product opportunities and business cases, defining the product roadmap, and partnering with Product Design, R&D, Engineering, and Data Science to drive execution through launch. What you'll do: Market assessment: Leverage market research, performance of existing products, conferences, KOLs and expert interviews to develop a deep understanding of market dynamics including TAM, macroeconomic trends, needs of customers, patients and payors, competitive threats, and unmet needs.