Expand Signal Integrations: Develop and expand integrations with outcome signal providers across retail, automotive, travel, finance, and other verticals, including point-of-sale data, website pixels, customer relationship management (CRM) feeds, and foot traffic signals. Translate Concepts: Translate complex measurement concepts, including incrementality, matched market testing, geo-based holdouts, and media mix modeling, into clear product specs and client-ready narratives, staying ahead of shifts such as clean rooms.