The role owns assigned material categories and innovation briefs from concept through commercialization, converting strategic direction into actionable development plans, supplier activity, technical requirements, and cross-functional deliverables that meet aesthetic, performance, quality, cost, timing, and scalability requirements. Own the end-to-end development and commercialization of complex footwear material categories, including textiles, synthetics, leathers, trims, performance components, new-use/new-material concepts, and assigned innovation briefs.