It translates market and customer needs into product, system, engineering, software, service, code, and approval priorities; develops business cases, requirements, marketing strategies, and launch plans; steers commercial performance; and aligns cross-functional teams and resources to strengthen application leadership and customer value. The role connects customers, markets, regions, Product Management, Research & Development, Codes & Approvals, Engineering Marketing, Software, and other functions to define application strategy, vision, and an integrated roadmap.