Sales Assistant Manager Towne, Corwin and WeissnatSales Assistant ManagerWeston, MAFull timeThis is a test job with title as - Sales Assistant Manager
NewMarketing Director - Boston University Dining AramarkMarketing Director - Boston University DiningBoston, MA$100,000–$120,000The Marketing Director helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, customer and client retention, and consumer engagement, for their account and Aramark Collegiate Hospitality. The Marketing Director is responsible for implementing and executing marketing programs which support base business growth, consumer satisfaction, client retention and improved profit margins within a single large account.
NewTerritory Sales Manager JobotTerritory Sales ManagerBoston, MA$100,000–$125,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. We offer a competitive incentive-based compensation structure, cross-cultural collaboration, and ongoing training and development opportunities designed to support long-term career growth.
New100% REMOTE Regional Sales Manager - BOSTON- FOOD SALES REQUIRED Jobot100% REMOTE Regional Sales Manager - BOSTON- FOOD SALES REQUIREDBoston, MARemote$90,000–$130,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. The ideal candidate will have a proven track record in food sales, specifically within the protein sector, and a thorough understanding of ethnic markets and regional accounts.
Experience Manager Ulta Beauty, Inc.Experience ManagerManchester, NHAddress underperforming metrics related to the store’s services, boutiques, retail sales, services sales, loyalty, store visit and audit results by developing strategies using company programs, tools, and resources to improve and grow these areas of the business. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label.
Brand Manager Vaco LLCBrand ManagerWestwood, MA$50–$60 / hourDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
Integration Manager Vaco LLCIntegration ManagerBoston, MA$100,000–$130,000 / yearDetermining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs.
NewRegional Sales Manager - Thermal / Heating - East Coast Michael Page USARegional Sales Manager - Thermal / Heating - East CoastBoston, MA$120,000–$150,000 / yearFull timeIts reputation is built around reliable domestic production, rapid prototyping, and advanced heat-transfer technologies such as cold plates, heat pipes, vapor chambers, and liquid-cooled systems used in demanding, high-reliability environments. Our client is a thermal management manufacturer specializes in engineered cooling solutions for high-performance electronics, serving sectors such as aerospace, defense, industrial automation, telecommunications, and energy systems.
NewBusiness Development Manager - Medical Device Mfg - REMOTE Michael Page USABusiness Development Manager - Medical Device Mfg - REMOTEBoston, MARemote$125,000–$150,000 / yearFull timeThe position will work cross-functionally with sales, product management, and marketing to identify and pursue new commercial opportunities. This newly created role is focused on driving strategic growth through new customer acquisition and market expansion initiatives.
Business Development Manager - Electronic Components - Remote Michael Page USABusiness Development Manager - Electronic Components - RemoteBoston, MARemote$120,000–$140,000 / yearFull timeAs the Business Development manager, you will identify new business and product development opportunities that drive sustainable growth and profitability for a world leader in tailored component solutions, selling in the EV Market across the East Coast. The organization prioritizes innovation, operational excellence, and disciplined growth within specialized, technology‑driven niche markets.
NewRestaurant Manager - Fenway Park, Home of the Boston Red Sox AramarkRestaurant Manager - Fenway Park, Home of the Boston Red SoxBoston, MA$65,000–$75,000Aramark Sports & Entertainment is looking to hire a new Restaurant Manager for Fenway Park, home of the Boston Red Sox to support our food and beverage operations. The ability to lead in a complex environment with a keen focus on client and guest service, entrepreneurship, while building and growing a strong business is essential to success in this role. ?
Product Marketing Manager CareerscapeProduct Marketing ManagerBoston, MA$95,000–$125,000 / yearFull timeThe Product Marketing Manager will own launch planning, competitive analysis, and sales enablement materials, working closely with product managers and the sales team to ensure consistent messaging across all channels. Our client, a SaaS technology company based in Boston, is hiring a Product Marketing Manager to lead positioning, messaging, and go-to-market strategy for its core product line.
K12 Product Marketing Manager (hybrid) US Publishing JobsK12 Product Marketing Manager (hybrid)Boston, MassachusettsThey will partner closely with marketing and sales leadership, product management, and other cross-functional stakeholders to align business objectives, support product development, and execute impactful go-to-market initiatives that drive growth and market adoption. As Manager of Product Marketing for the K-12 portfolio, this person will lead product marketing strategy across a range of solutions while managing and mentoring a small team of product marketing professionals.
Principal Product Marketing Manager Dynatrace IncPrincipal Product Marketing ManagerBoston, MA$175,000–$215,000 / yearDefine compelling messaging, positioning and value propositions that clearly differentiates Dynatrace AI Observability from competitors and resonates with technical and executive buyers, and influences category perception. Build and maintain sales enablement materials including decks, battle cards, and training programs, drive sales adoption and effectiveness of those assets, and help sellers win competitive deals.
NewPrincipal Product Marketing Manager - Platform Zoominfo Technologies IncPrincipal Product Marketing Manager - PlatformWaltham, MA$138,670–$217,910 / yearThe overall quality and consistency of product marketing is noticeably higher than when you joined, including new feature launches consistently include clear, high-quality video explainers that accelerate customer understanding and adoption. Design AI-powered workflows, structured product intake, reusable templates, and scalable frameworks that help PMs consistently produce high-quality messaging, release communications, and launch assets.
Service Product Marketing Manager – Used Tools & Legacy Platforms Axcelis TechnologiesService Product Marketing Manager – Used Tools & Legacy PlatformsBeverly, MassachusettsService Product Marketing Manager – Used Tools & Legacy Platforms owns the global lifecycle and commercialization strategy for Axcelis’ mature and end‑of‑life ion implantation platforms. This role drives sustainable aftermarket revenue, margin, and customer retention by shaping end‑of‑life strategies, parts obsolescence mitigation, used tool programs, and lifecycle value propositions.
Service Product Marketing Manager - Used Tools & Legacy Platforms Axcelis Technologies IncService Product Marketing Manager - Used Tools & Legacy PlatformsBeverly, MA$136,195.60–$204,293.40 / yearService Product Marketing Manager - Used Tools & Legacy Platforms owns the global lifecycle and commercialization strategy for Axcelis' mature and end‑of‑life ion implantation platforms. This role drives sustainable aftermarket revenue, margin, and customer retention by shaping end‑of‑life strategies, parts obsolescence mitigation, used tool programs, and lifecycle value propositions.
Technical Product Marketing Manager KetryxTechnical Product Marketing ManagerBoston, MassachusettsKeywords: Technical product marketing, healthcare technology, medical devices, AI/ML, FDA regulations, software validation, B2B SaaS marketing, solutions engineering, life sciences, medical device software, regulatory compliance, go-to-market strategy, healthcare software, biomedical engineering. You’ll work cross-functionally with Product, Solutions Engineering, and Sales to ensure every asset we produce reinforces our position as the category-defining platform for validated AI in regulated development and that customer insight consistently informs what we build and how we bring it to the market.
Principal Product Marketing Manager - Remote CirclePrincipal Product Marketing Manager - RemoteBoston, MARemote$185,000–$237,500 / yearIn this role, you’ll partner closely with Product, Business Development, Marketing teams, and other cross-functional roles to bring new global payment products and solutions to market by focusing on the intersection of traditional finance and onchain programmable payments - powered by stablecoins. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet.
Senior Product Marketing Manager - AI Exposure Hybrid/Columbia MD or Boston MA Tenable IncSenior Product Marketing Manager - AI Exposure Hybrid/Columbia MD or Boston MABoston, MA$154,500–$205,833.33 / yearYour Role: Tenable is seeking a Senior Product Marketing Manager to serve as the global go-to-market owner for our AI Exposure domain, playing a pivotal role in advancing go-to-market strategy, driving adoption and reinforcing Tenable's leadership in the exposure management market. You will work closely with the product management team to influence the product roadmap by bringing forward customer insights and market trends, ensuring capabilities align to high-value use cases and drive adoption and growth.
Senior Product Marketing Manager Ahrefs Pte LtdSenior Product Marketing ManagerActon, MAIn 6 months: You''ll have built strong relationships with Product, Engineering, and Marketing teams, actively contributing to product discussions and roadmap prioritization based on your market insights. You''ll be the bridge between our product innovations and the market, ensuring we launch features that resonate and communicate their value effectively to our users.
NewProduct Marketing Manager, Dental (3D Printing) FormlabsProduct Marketing Manager, Dental (3D Printing)Somerville, MA$85,000–$135,000 / yearIf you're a marketing manager or product marketing manager who likes owning concurrent workstreams and seeing your work show up in clinics and labs, this is a role where strong project management and hands-on execution make a visible difference. You'll run the go-to-market strategy, lead new product launches, own messaging and positioning, build content, enable sales, and turn market and competitive insight into campaigns that move the business.
Senior Product Marketing Manager MACOM Technology Solutions Holdings IncSenior Product Marketing ManagerLowell, MAJob Description: As part of the marketing function within the RF&uW Business Group the Senior Product Manager will be responsible for driving product road mapping and new product development for MACOMs high performance RF MMIC products. The Senior Product Manager will work closely with Business Development, Engineering, Sales and Operations in order to bring world class products to market.
Product Marketing Manager Daley and AssociatesProduct Marketing ManagerBoston, MA$40–$45 / hourWe are seeking candidates for a Product Marketing Manager to join a highly successful financial services firm located in Boston, MA. The ideal candidate will have 4-5+ years of product marketing experience with a strong understanding of 40 Act rules and distribution of ETFs preferably within the financial services industry.
NewProduct Marketing Manager, Education FlywireProduct Marketing Manager, EducationBoston, MA$100,000–$120,000 / yearWe use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world. The Opportunity: As Flywire continues to scale its Education software and payments platform, Product Marketing plays a central role in how we turn product capability into market impact.
Staff Product Marketing Manager - Data Security ProofpointStaff Product Marketing Manager - Data SecurityBoston, MA$187,700–$275,275 / yearProofpoint seeks a strategic and innovative Staff Product Marketing Manager to join the Data Security Product Marketing team, supporting a broad portfolio spanning Data Loss Prevention (DLP), Data Security Posture Management (DSPM), Insider Threat Management (ITM), and data security for AI. Proofpoint has been honored with six Best Places to Work Awards in 2024 by workplace culture leader Comparably, including Best Company Career Growth, Best Company Outlook, Best Global Culture, Best Engineering Teams, Best Sales Teams, and Best HR Teams.
Product Marketing Manager - Strategic Partnerships (Hybrid - San Diego, CA or Acton, MA) Insulet CorpProduct Marketing Manager - Strategic Partnerships (Hybrid - San Diego, CA or Acton, MA)Acton, MA$124,650–$186,975 / yearInsulet's latest innovation, the Omnipod 5 Automated Insulin Delivery System, is a tubeless automated insulin delivery system, integrated with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero finger sticks, and is fully controlled by a compatible personal smartphone. Insulet's flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller.
Senior Product Marketing Manager Beacon Biosignals IncSenior Product Marketing ManagerBoston, MARemoteBeacons Clinico-EEG database contains EEG data from nearly 100,000 patients, and our cloud-native analytics platform powers large-scale RWD/RWE retrospective and predictive studies. As such, we're always seeking new contributors whose work demonstrates an avid curiosity, a bias towards simplicity, an eye for composability, a self-service mindset, and - most of all - a deep empathy towards colleagues, stakeholders, users, and patients.
Senior Product Marketing Manager - AI Exposure (Hybrid/Columbia MD or Boston MA) TenableSenior Product Marketing Manager - AI Exposure (Hybrid/Columbia MD or Boston MA)Boston, MarylandTenable is seeking a Senior Product Marketing Manager to serve as the global go-to-market owner for our AI Exposure domain, playing a pivotal role in advancing go-to-market strategy, driving adoption and reinforcing Tenable’s leadership in the exposure management market. You will work closely with the product management team to influence the product roadmap by bringing forward customer insights and market trends, ensuring capabilities align to high-value use cases and drive adoption and growth.
Senior Product Marketing Manager - Verticals KlaviyoSenior Product Marketing Manager - VerticalsBoston, MA$116,000–$174,000 / yearIn addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue.
Product Marketing Manager Flexcompute Inc.Product Marketing ManagerWatertown, MAWe are looking for a Product Marketing Manager to play a central role in shaping product narratives, supporting launches, and enabling sales, while working closely with development and engineering to deeply understand the underlying physics, workflows, and customer challenges. Our products are utilized by companies in designing and optimizing technology products, with applications ranging from designing airplanes and cars to wind turbines and quantum computing chips.
Product Marketing Manager State Street CorpProduct Marketing ManagerBurlington, MA$80,000–$140,000 / yearCreate and maintain high-impact marketing and sales enablement content, including product sheets, white papers, web content, presentations, videos, business cases, and thought leadership materials. We truly believe our employees' diverse backgrounds, experiences and perspective are a powerful contributor to creating an inclusive environment where everyone can thrive and reach their maximum potential while adding value to both our organization and our clients.
NewSenior Product Marketing Manager FormlabsSenior Product Marketing ManagerSomerville, MA$115,000–$145,000 / yearYou will work on our core SLA technology and products, and manage the overall go-to-market strategy across the company, through core messaging and positioning, new product launches, content creation, sales enablement, analytics, and understanding of the market and competition. Product Marketers at Formlabs are expected to be the closest to our products and our customers - sitting between the Product and Marketing teams, with a talent for attention-grabbing copywriting.
Product Marketing Manager - Med Device Straumann Holding AGProduct Marketing Manager - Med DeviceMA$105,000–$125,000 / yearPosition Summary: The Product Manager will be responsible for driving topline growth & profitability for the Straumann brand in North America, including the development and execution of product marketing strategies and new product launches that align with revenue growth targets. We develop, manufacture, and supply dental implants, clear aligners, instruments, CADCAM prosthetics and biomaterials for use in esthetic dentistry, tooth replacement and restoration solutions or to prevent tooth loss.
Product Marketing Manager HackerOne IncProduct Marketing ManagerBoston, MARemote$121,000–$148,000 / yearThe HackerOne Platform unites agentic AI solutions with the ingenuity of the world's largest community of security researchers to continuously discover, validate, prioritize, and remediate exposures across code, cloud, and AI systems. Industry leaders, including Anthropic, Crypto.com, General Motors, Goldman Sachs, Lufthansa, Uber, UK Ministry of Defence, and the U.S. Department of Defense, trust HackerOne to safeguard their digital ecosystems.
Senior Product Marketing Manager Beacon BiosignalsSenior Product Marketing ManagerBoston, MassachusettsRemoteBeacon’s Clinico-EEG database contains EEG data from nearly 100,000 patients, and our cloud-native analytics platform powers large-scale RWD/RWE retrospective and predictive studies. As such, we're always seeking new contributors whose work demonstrates an avid curiosity, a bias towards simplicity, an eye for composability, a self-service mindset, and - most of all - a deep empathy towards colleagues, stakeholders, users, and patients.
NewProduct Marketing Manager, Enterprise Marketing Remote ezCater, Inc.Product Marketing Manager, Enterprise Marketing RemoteBoston, MARemoteHands-on experience building sales enablement materials, including but not limited to: talk tracks, value props, discovery questions, objection handling, ROI framing, and maintaining decks, 1-pagers, plays, battlecards, and email templates that sales actually uses. Competitive intelligence & differentiation: maintain a live view of how critical market competitors handle admin portals, invoicing, expense integrations, and procurement; and translate those insights into clear differentiation, objection handling, and roadmap input for leadership and cross-functional partners.
Product Marketing Manager - Marketing Axis Communications ABProduct Marketing Manager - MarketingChelmsford, MA$85,000–$95,000 / yearAs a network technology company and industry leader, we offer solutions in video surveillance, access control, intercom, and audio systems, enhanced by intelligent analytics applications. Actively work with local and global marketing teams and technical teams to determine the most impactful paths to market with new product releases.
Senior Product Marketing Manager - Verticals Klaviyo IncSenior Product Marketing Manager - VerticalsBoston, MA$116,000–$174,000 / yearIn addition to base salary, our total compensation package may include participation in the company's annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. The ideal candidate is a data-driven PMM who thrives in fast-moving environments, independently owns complex GTM initiatives, and turns customer insight into compelling narratives that drive pipeline and revenue.
Product Marketing Manager AcuityMD IncProduct Marketing ManagerBoston, MA$150,000–$180,000 / yearYou will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. By combining quality data and tailored workflows, our platform helps MedTech commercial teams get their devices into the hands of the healthcare providers who need them to improve patient care.
Senior Manager, Product Marketing CarGurus IncSenior Manager, Product MarketingBoston, MADemonstrate a deep understanding of the strategic priorities and roadmap and the impact your teams work has, while being proactive and working autonomously, anticipating next steps, stakeholder questions, potential roadblocks, etc., with little day-to-day oversight and clear ownership over initiatives. Partner with our Creative and Performance Marketing teams to drive the performance, creative roadmap and brief development, ensuring assets are regularly updated and optimized to drive customer response (e.g., Google, Meta, and other ads, emails, landing pages, testimonials, videos).
Product Marketing Manager - Product Growth B-StockProduct Marketing Manager - Product GrowthBoston, MassachusettsWith hundreds of thousands transactions completed annually, B-Stock gives buyers a simple and direct way to buy valuable products directly from retailers and offers sellers a technology-driven replacement for traditional resale methods, while boosting operational efficiency, recovery rates, and cycle time. You will work closely with Lifecycle Marketing, briefing them on feature launches and surfacing behavioral signals for them to act on, while maintaining a clear lane around feature adoption and platform engagement depth.
Senior Product Marketing Manager F5 IncSenior Product Marketing ManagerMA$137,600–$206,400 / yearDevelop and implement go-to-market (GTM) strategies and plans through deep understanding of customer needs and use cases, market dynamics, and the competitive landscape, coordinating with cross-functional teams including Corporate Marketing, Sales/Channel Readiness, and Business Development teams. Enable Sales and Channel Partner teams by creating and communicating the value proposition of F5 web application firewalls and developing all necessary sales tools to support the sales motion of WAF and WAF-related products.
Product Marketing Manager AcuityMDProduct Marketing ManagerBoston, MA$140,000–$190,000 / yearYou will be responsible for understanding how our customers want to buy, and helping them to do so, by articulating customer pain points and our corresponding solutions and value props clearly and in their own language, leading new feature and product launches, and creating assets that support field enablement and customer marketing activity. The Product Marketing Manager role is highly visible and cross-functional, requiring regular collaboration with Product Management, Sales, Customer Success, and Marketing among other functions.
Lead Product Marketing Manager - Enterprise KlaviyoLead Product Marketing Manager - EnterpriseBoston, MA$140,000–$210,000 / yearAs Lead, Product Marketing – Mid & Large Enterprise GTM, youll set priorities alongside GTM leaders, develop the positioning and plays that give sales a competitive edge, and serve as the PMM lead on integrated campaigns that build Klaviyos credibility in the enterprise market. Enterprise GTM Strategy: Partner with GTM leaders to define and prioritize field selling motions for the Mid and Large Enterprise segment, synthesizing market trends, competitive dynamics, seasonal signals, and whats resonating across marketing and the field to determine where to focus.
Product Marketing Manager Technical, AWS Storage Amazon.com IncProduct Marketing Manager Technical, AWS StorageBoston, MAYou"ll partner with product and GTM teams to identify our ideal customers, understand their priorities and use cases, shape our portfolio of offerings to address those use cases, synthesize market intelligence, and develop messaging that helps customers understand how AWS can transform their business. We pioneered cloud computing and never stopped innovating - that"s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Product Marketing Manager Evenflo Company, Inc.Product Marketing ManagerMAThis is a high-impact role that combines strategy, storytelling, and execution, ensuring that Cybex's safety innovations resonate with parents, inspire retailers, and stand out in a competitive market. Lead go-to-market strategies for new products, driving buzz and engagement across retail, digital, and community channels; including media strategy and PR execution.
Technical Product Marketing Manager Ketryx CorpTechnical Product Marketing ManagerBoston, MA$130,000–$170,000 / yearKeywords: Technical product marketing, healthcare technology, medical devices, AI/ML, FDA regulations, software validation, B2B SaaS marketing, solutions engineering, life sciences, medical device software, regulatory compliance, go-to-market strategy, healthcare software, biomedical engineering. You'll work cross-functionally with Product, Solutions Engineering, and Sales to ensure every asset we produce reinforces our position as the category-defining platform for validated AI in regulated development and that customer insight consistently informs what we build and how we bring it to the market.
NewProduct Marketing Manager, Dental 3D Printing Formlabs IncProduct Marketing Manager, Dental 3D PrintingSomerville, MA$85,000–$135,000 / yearIf you''re a marketing manager or product marketing manager who likes owning concurrent workstreams and seeing your work show up in clinics and labs, this is a role where strong project management and hands-on execution make a visible difference. You''ll run the go-to-market strategy, lead new product launches, own messaging and positioning, build content, enable sales, and turn market and competitive insight into campaigns that move the business.
Senior Product Marketing Manager CyberArk Software LtdSenior Product Marketing ManagerBoston, MACreate impactful and differentiated product positioning and messaging • Conduct qualitative and quantitative research to deliver market insights • Lead go-to-market efforts for product launches and develop marketing/sales enablement material for new product initiatives • Produce impactful sales enablement resources for sellers, sales engineers, and partners • Collaborate closely with solutions marketing and brand experience teams on demand generation, content marketing, and thought leadership initiatives • Serve as subject matter expert, developing and presenting collateral for Venafi customer events, webinars, and industry events • Work cross-functionally to inform product strategy. 7+ years of professional experience in security, marketing, sales engineering, sales enablement, and/or product management (open to candidates with developer experience who are interested in making the transition to product marketing) Ability to communicate effectively verbally and in writing Ability to articulate/align technical features to customer needs Experience with market research is a significant plus Ability to work in a dynamic environment and solve problems with a positive attitude.