2. Serve as the strategic analytics partner to Marketing leadership: Partner closely with leaders across Paid Media, CRM, Comms,Ecommerce, Digital Experience, Mobile App, and broader Go-to-Market teams to shape strategy, identify growth opportunities, prioritize analytical work, and influence key business decisions. 4. Own the enterprise marketing measurement ecosystem: Ensure scalable, trusted, and actionable reporting across all marketing channels by partnering closely with Data Engineering, Marketing Technology, and business stakeholders to continuously improve measurement capabilities, data quality, KPI governance, and reporting infrastructure.