You’ll own the strategy, performance, and commercial health of the practice across Google, YouTube, Microsoft Advertising, and the emerging AI search ecosystem (including platforms like Perplexity, OpenAI, Koah, and Kontext as their ad products launch), lead a team of Associate Directors, Paid Search Managers, and Specialists, and be accountable for the outcomes paid search delivers across Darkroom’s client portfolio. Lead the practice’s measurement approach in partnership with Analytics, including attribution, incrementality testing, brand search cannibalization testing, and media mix modeling, and set the KPI framework (CPA, CAC, iROAS, nCAC, MER, aMER, CTR, and CPM) every account is held to.