Content & Demand Generation: Own product content end-to-end, including product pages, technical specs, application notes, blog posts, and email and social campaigns-optimized for SEO (search engine optimization) and AEO (answer engine optimization) across Google, ChatGPT, Claude, Perplexity, and Google AI Overviews. Working knowledge of SEO and AEO best practices-including keyword research, on-page SEO, structured data/schema, and content optimization for AI answer engines-and hands-on experience with tools such as Google Search Console, Google Analytics, Ahrefs, SEMrush, or Clearscope.