Planning Understand the overall company brand strategy, the various product-specific brand strategies, and how they all connect to the business Influence Marketing GTM plans to develop and implement creative programs, ensuring alignment with company/business objectives and strategic/creative direction Plan and prioritize projects and coordinate resourcing needs for all programs based on impact, business objectives, and team availability Effectively lobby and win support for new, innovative initiatives and/or ways of working Partnership Build and maintain strong relationships with internal (Creative X, Marketing, Product) and external (EssilorLuxottica, agencies, partnerships) stakeholders Consult with cross-functional teams as the creative SME across initiatives and to share creative best practices Manage relationships with external agencies globally, ensuring they meet contractual requirements and deliver high-quality products or services Clearly and concisely communicate the program's status, risks, and issues to stakeholders Execution Define scope, deliverables, team resourcing, budget forecasting and actualization at the project level Analyze market trends, consumer insights, and business metrics to refine program strategies and ensure effectiveness Monitor program performance, identify areas for improvement, and implement corrective actions Manage program budgets, including forecasting, spend tracking, and cost control Manage creative reviews with key stakeholders and executive leadership Anticipate program needs; prioritizing competing needs by taking a broad perspective to problems and identifying strategic and creative solutions8+ years of experience in program/project management at a creative/design agency and/or in-house brand/marketing team Proven track record of building creative programs that have demonstrably impacted a brand's trajectory Excellent written and verbal communication skills, with the ability to present information clearly and concisely Ability to lead and motivate teams, build consensus, and manage conflicts Experience working autonomously in a fast-paced, ambiguous environment, managing stakeholder dynamics in a large, matrixed organization Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions Understanding and use of AI tool capabilities and limitations, demonstrated through professional or self-directed experience Judgment in the use of AI in creative work. This may include, but is not limited to: augmented, virtual or mixed reality, gaming, Web3, AI, NFTs, avatars, etc Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews) Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies Brand management or brand strategy experienceMeta builds technologies that help people connect, find communities, and grow businesses.