Responsibilities Serve as the digital SME & business partner to the EPKINLY brand team, US Marketing & Sales Team, and supporting Genmab cross-functional teams Seamlessly integrate omnichannel strategies into the overall product brand plan, spanning in-line performance, upcoming indication launches, and lifecycle planning across a multi-indication marketed brand Design, implement, and optimize omnichannel customer journeys across priority audiences (HCPs, patients, and care partners), ensuring targeted, personalized, and compliant engagement Shape tactical plans, pull through prioritized tactics, and become immersed in the overall brand vision & strategy set by Genmab leadership Manage agency partner workstreams and deliverables, supporting scopes of work, budgets, timelines, and clear ways of working Ensure data is a priority, that it is captured, and measurement strategies are designed at the onset; support dashboards and test-and-learn initiatives to optimize omnichannel performance Support compliant innovation pilots leveraging AI, dynamic content, and personalization technologies, partnering with Regulatory, Legal, and Medical through promotional review Ensure perspectives from key stakeholders (Ops, Privacy, Data Science, Regulatory, IT) are accounted for early and often as the brand and its data ecosystem mature Spearhead novel & innovative ways of working in the spirit of delivering the ideal customer experience across HCP and patient audiences Stay abreast of industry trends and promotional opportunities and promote best practices across Genmab Manage project timelines, budgets, and all key deliverables across annual brand planning cycles, data readouts, and indication expansion milestones Requirements A minimum of a bachelor's degree is required. Advanced degree preferred A minimum of 6 years of professional relevant experience required (Pharma/Biotech) Hematology/oncology marketing and/or relevant therapeutic areas experience preferred; experience supporting marketed/in-line brands preferred Hands-on fluency across core personal and non-personal channels (paid & programmatic media, search, websites, email/CRM, point of care, congress) and how they work together within HCP and patient journeys Working knowledge of the pharma marketing technology and data stack (e.g., Veeva, Salesforce Marketing Cloud, CDPs, web and media analytics) and of marketing operations, data operations, and data privacy Strong understanding of data-driven marketing and customer journey design; able to interpret performance data and communicate implications clearly Familiarity with pharmaceutical promotional review (MLR) processes and compliant content development Strong communication and collaboration skills; able to build credibility with brand teams and cross-functional partners Proven ability to work cross-functionally and on multiple projects simultaneously Experience supporting agency management and project budgets preferred Resourceful, decisive and proactive; thrives amid ambiguity and multiple competing priorities in a fast-growing organization Startup, emerging pharma, or new team experience preferred For US based candidates, the proposed salary band for this position is as follows: $135,200.00$202,800.00 The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience, and location.