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Marketing Manager

In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. In this vital role the HCP Promo Senior Marketing Manager, Cardiovascular (Repatha), one of Amgens flagship and priority brands, will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment.

KBSkills

ACTIVE

Join Amgens Mission of Serving PatientsAt Amgen, if you feel like youre part of something bigger, its because you are. Our shared missionto serve patients living with serious illnessesdrives all that we do.Since 1980, weve helped pioneer the world of biotech in our fight against the worlds toughest diseases. With our focus on four therapeutic areas Oncology, Inflammation, General Medicine, and Rare Disease we reach millions of patients each year. As a member of the Amgen team, youll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller happier lives.Our award-winning culture is collaborative, innovative, and science based. If you have a passion for challenges and the opportunities that lay within them, youll thrive as part of the Amgen team. Join us and transform the lives of patients while transforming your career.HCP Promotions Senior Marketing Manager, CardiovascularWhat you will doLets do this. Lets continue to serve more patients. In this vital role the HCP Promo Senior Marketing Manager, Cardiovascular (Repatha), one of Amgens flagship and priority brands, will not only have a significant impact on the continued and future success of our US Cardiovascular business at Amgen, but also the lives the CV patients that can benefit from Repatha treatment.In this vital role, you will be responsible for strategic execution of critical HCP Promotional communications planning and tactics to help deliver on the commercial success of Repatha with Primary Care Physicians (PCPs). This role will be evolving and evangelizing an in-depth understanding of PCPs to shape a cohesive communication plan to strengthen disease state awareness, drive deeper brand engagement and ultimately drive PCP adoption and patient acquisition and persistency through one-Cardiovascular and one-Repatha approach. This role will be leading a variety of critical initiatives that support field sales activities to deliver on Amgens customer centric vision.Specific responsibilities will include:<ul><li>Co-lead overarching PCP strategy and execution to ensure that brand/business objectives are met across branded and disease state education initiatives</li><li>Orchestrate content development aligning with insights and overall accountability for breakthrough creative assets, from brief to launch, including collaboration with field team for feedback and input</li><li>Design and execute innovative health care professional promotional initiatives and tactics in alignment with brand strategic imperatives</li><li>Helping to guide strategic decisions and ensuring flawless execution of promotional campaigns and programs for PCPs</li><li>Developing promotional messages, programs and sales force tools for PCPs (which may include visual aids, emails, speaker programs and congress materials)</li><li>Work with Commercial Insights team to develop measurement plans and drive market research for materials and initiatives</li><li>Coordinating the work of multiple external vendors and internal departments including marketing, market research, legal, regulatory, medical affairs, segment marketing, corporate compliance, and consumer marketing ensuring responsible and effective communications</li><li>Leading projects through the legal, regulatory, and medical review process</li><li>Managing program budgets and developing metrics to ensure success of the promotional programs</li><li>Engage with Key Opinion Leaders and the global marketing team to inform creation and flawless roll out of high impact, high value marketing tools</li><li>Collaborate with sales training to ensure effective, impactful, world class training on promotional tools and programs</li></ul>What we expect of youWe are all different, yet we all use our unique contributions to serve patients. The marketing professional we seek is a collaborative individual with these qualifications.Basic Qualifications:Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationOrMasters degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationOrBachelors degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationOrAssociates Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationOrHigh school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organizationPreferred Qualifications:<ul><li>Strong marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development.</li><li>Translating market research into effective consumer campaigns or programs. Previous experience with clinical data a plus.</li><li>Exhibiting passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires.</li><li>Strong bias for action and ability to manage multiple priorities in a fast-paced environment.</li><li>Ability to exercise strong judgment and live up to the highest ethical standards.</li><li>Excellent communication skills and self-awareness of leadership style</li><li>Ability to build productive partnerships and collaborate effectively in a matrix organization.</li><li>Experience coaching and developing talent</li></ul>What you can expect of usAs we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, well support your journey every step of the way.The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include:<ul><li>A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts</li><li>A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan</li><li>Stock-based long-term incentives</li><li>Award-winning time-off plans</li><li>Flexible work models, including remote and hybrid work arrangements, where possible</li></ul>Apply now and make a lasting impact with the Amgen team.careers.amgen.comIn any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.Application deadlineAmgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease.Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

At Amgen, we believe in a “biology first” approach. We use cutting-edge science and technology to study the subtlest biological mechanisms in search of therapies that will improve the lives of those who suffer from serious diseases. Amgen believes the cure for disease can be found inside each and every one of us.

Amgen

HCP Promotions Senior Marketing Manager, Cardiovascular

Biotech and Pharmaceutical

Brand Positioning

Brand Strategy

Budget Management

Campaigns

Cardiovascular

Clinical Data

Coaching

Communication Skills

Consumer Marketing

Content Development

Corporate Compliance

Disease

Field Sales

Field Trials

Healthcare

High School Diploma

International Marketing

Leadership

Legal

Legal Research

Market Research

Market Segmentation

Marketing

Marketing Strategy

Marketing/Promotional Messaging

Matrix Management

Medical Affairs

Medical Products

Medicine

Metrics

Multitasking

Needs Assessment

Oncology

Primary Care

Product/Service Launch

Project/Program Management

Promotional Programs

Regulations

Sales

Sales Support

Sales Tools

Strategic Planning

Talent Management

Team Player

BioSpace

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