Bonus points for: Experience in digital marketplaces, ecommerce, travel, sports, entertainment, or consumer technology; partnership with CRM, performance media, Product, and Revenue teams; promotional strategy and customer activation; lifecycle and retention marketing; and a passion for understanding consumer behavior and translating insight into action. You will lead GolfNow's integrated consumer marketing strategy across the golfer lifecycle, with a focus on acquiring more new bookers, increasing repeat booking, reactivating lapsed golfers, and strengthening long-term customer engagement.