UNKNOWN

FEED

HOUR

Carroll Water

Marketing Coordinator

Background Investigation

Campaigns

Coaching

Communication Skills

Customer Relations

Driver's License

Event Management

Event Marketing

Interpersonal Skills

Lead Generation

Leadership

Marketing

Mentoring

Organizational Skills

Performance Analysis

Physical Demands

Retail

Sales

Sales Qualification

Team Building

Team Lead/Manager

Team Player

Trade Shows

Water Treatment

Willing to Travel

Gethired

OTHER

The Marketing and Publicity Manager is responsible for developing and implementing strategic marketing and publicity initiatives and leading the marketing team to promote our diverse catalog of books to our readers and partners. Campaign Management: Lead the planning and execution of integrated marketing and publicity campaigns across various channels, including digital marketing, social media, email, advertising, and traditional media.

The Marketing and Publicity Manager is responsible for developing and implementing strategic marketing and publicity initiatives and leading the marketing team to promote our diverse catalog of books to our readers and partners. This role requires a dynamic individual with a creative mindset, strong leadership skills, and an understanding of the publishing industry.This is a full-time position with remote work possible, with a minimum of three days per week required in office at our Atglen, PA headquarters.Role and Responsibilities<ul><li>Strategic Planning: Develop and execute comprehensive trade and special markets (B2B) and consumer-focused (B2C) strategies that align with the company, imprints, and publication goals and enhance the visibility of our publications. Utilize tools and technologies, including AI, for greatest efficiency and quality of marketing engagement.</li><li>Budget Management: Oversee departmental budgets for marketing and publicist spend, advertising, marketing co-op, subscriptions, trade shows, and all related activities and relationships.</li><li>Campaign Management: Lead the planning and execution of integrated marketing and publicity campaigns across various channels, including digital marketing, social media, email, advertising, and traditional media.</li><li>Author Engagement: Develop strategies for efficient author care and leverage author platforms effectively in marketing and publicity campaigns.</li><li>Title Marketing: Develop title marketing plans across imprints with the team, including leveling of titles, positioning, and execution oversight. Ensure relevance and alignment with consumer audience growth and engagement goals.</li><li>Consumer Advertising: Manage consumer advertising on Amazon, Meta, and Google. Drive list acquisition and growth through strategic partnerships, advertising campaigns, and content marketing.</li><li>Email Marketing: Manage and develop the email marketing programs for B2B and B2C engagement, list segmentation, growth, and interaction.</li><li>Media Relations: Build and maintain strong relationships with media outlets, journalists, and influencers to secure coverage and reviews for our books.</li><li>Data-Driven Decision Making: Utilize consumer data, engagement metrics, and retail analytics to inform decisions about frontlist and backlist promotions.</li><li>Marketing Collateral: Oversee and direct the creation of on-brand, customer-facing marketing collateral, including digital design assets, postcards, social graphics, ads, A+ content, catalogs, and flyers.</li><li>Data and Discoverability: Optimize ONIX and title-related data, keywords, and metadata to support positioning and discoverability.</li><li>Cross-functional Collaboration: Work closely with Sales and Editorial teams to ensure cohesive and impactful campaigns. Provide feedback to acquisitions, editorial, and sales on title and imprint positioning.</li><li>Team Leadership: Manage and mentor a team of 4-5 marketing and publicity professionals and freelancers, providing guidance, support, and fostering a collaborative and creative work environment.</li><li>Event Coordination: Plan and execute trade shows, promotional events, and author engagements to enhance book visibility and connect with target audiences.</li></ul>Qualifications and Education Requirements<ul><li>Bachelor's Degree</li><li>Minimum 5+ years of book marketing experience</li></ul>Skills<ul><li>Strong leadership and team motivation skills, coupled with strategic thinking and creativity in marketing initiatives.</li><li>In-depth knowledge of consumer and retail advertising on Amazon and Meta is essential.</li><li>Proficiency in data and analytics; ability to leverage data as a crucial decision-making tool.</li><li>Confident decision-maker, capable of acting independently or with minimal feedback.</li><li>Strong problem-solving skills, with the ability to constructively level-set expectations.</li><li>Understanding of ROI and KPI metrics for informed project and resource allocation.</li><li>Sense of humor and ability to maintain a positive work environment while staying focused on tasks.</li></ul>

Schiffer Publishing

Marketing & Publicity Manager

Advertising

Alliance/Partner Management

Artificial Intelligence (AI)

Budget Management

Budgeting

Business-to-Business (B2B)

Business-to-Business (B2B) Marketing

Consumer Advertising

Consumer Branding

Cross-Functional

Custom Media

Customer/Client Research

Data Analysis

Email Marketing

Engagement Marketing

Flyers

Graphic Design

Graphics

Journalism

Marketing Campaign

Marketing Plan

Marketing Strategy

Marketing/Sales Collateral

Metadata

Metrics

Online Marketing

Outbound Marketing

People Management

Performance Metrics

Problem Solving Skills

Public/Media/Press/Analyst Relations

Publications

Publicity Campaigns

Publishing

Resource Management

Return on Investment (ROI)

Social Media Marketing

Strategic Planning

Writing Skills

eCommerce

Talent Acquisition

Chick-fil-A, Inc., Founder S. Truett Cathy started the business in 1946, when he and his brother, Ben, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf House®). This dynamic position allows you to make a direct impact on the restaurant’s success by overseeing various marketing initiatives, community engagement efforts, and promotional events/activities.

Join our team as a Marketing Director! As a Marketing Director, you will play a key role in driving the growth of the restaurant by building relationships within the community and supporting sales initiatives. This dynamic position allows you to make a direct impact on the restaurant’s success by overseeing various marketing initiatives, community engagement efforts, and promotional events/activities. Your work will help strengthen the restaurant’s connection with its guests, grow sales, and enhance the brand's presence.Key Responsibilities:Community Engagement:<ul><li>Schedule, set up, and support Spirit Nights (fundraisers for local schools) to foster community relationships.</li><li>Coordinate Family Nights, providing a fun and engaging experience for families and driving restaurant traffic.</li></ul>Marketing and Promotion:<ul><li>Promote new and seasonal menu items through various marketing channels to drive interest and sales.</li><li>Promote in-store sales contests to engage guests and encourage repeat business.</li><li>Respond to guests on social media platforms, promoting events and addressing customer inquiries.</li></ul>Strategic Growth:<ul><li>Develop and execute marketing strategies to increase restaurant visibility and drive sales.</li><li>Collaborate with the restaurant team to align marketing initiatives with overall operational goals.</li></ul>We are looking for individuals who:<ul><li>Are relational and excel at building strong connections within the community.</li><li>Possess strong organizational skills and are capable of managing multiple marketing initiatives.</li><li>Are sales-driven and can leverage promotions to increase business performance.</li><li>Have experience in event coordination, social media management, or community outreach.</li><li>Show a commitment to continuous improvement and personal growth.</li></ul>Perks of working at Chick-fil-A:<ul><li>Flexible Hours: We will work with you to arrange a schedule that accommodates your commitments to family, friends, school, or sports.</li><li>Closed Sundays: Enjoy a guaranteed day off to spend with family and friends, as all Chick-fil-A restaurants are closed on Sundays.</li><li>Work Directly With A Chick-fil-A Operator: Gain mentorship from the Operator, who invests time in employees and teaches valuable business skills for the future.</li><li>College Scholarships: We believe everyone deserves an education and offer Leadership Scholarships to eligible employees who qualify.</li><li>Competitive Pay: Enjoy a competitive paycheck while working in a nurturing environment that fosters valuable business and interpersonal skills.</li><li>A Friendly Place to Work: At Chick-fil-A, we view our team members as more than just employees. Our low turnover rate reflects how much people enjoy working here.</li><li>Opportunity for Advancement: There are many opportunities for growth and development within the Chick-fil-A organization.</li><li>Health insurance/401K benefits </li></ul>At Chick-fil-A, being a Marketing Director is more than just a job; it's an opportunity for personal and professional growth. About the Company: Chick-fil-A, Inc., Founder S. Truett Cathy started the business in 1946, when he and his brother, Ben, opened an Atlanta diner known as The Dwarf Grill (later renamed The Dwarf House®). Through the years, that restaurant prospered and led Cathy to further the success of his business. In 1967, Cathy founded and opened the first Chick-fil-A restaurant in Atlanta's Greenbriar Shopping Center. Today, Chick-fil-A has the highest same-store sales and is the largest quick-service chicken restaurant chain in the United States based on annual system-wide sales. Today, Chick-fil-A is America's #1 fast food restaurant.Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.<h3>Job Type</h3>Full time

Chick-fil-A

Marketing Director

Business Skills

Channel Marketing

Community Relations

Community Support

Continuous Improvement

Fast Food

Performance Management

Resolve Customer Issues

Restaurant

Retail Sales

Revenue Growth

Sales Support

Scholarship

Social Media

Sports

Training/Teaching

workstreamftpin

FULL_TIME

YEAR

Reporting to the VP, Sales & Marketing, the Product Marketing Manager will work with the cross-functional team to develop innovative new products, deliver actionable marketing plans, and implement continuous improvements that help drive profitable growth for BPG and our retail partners. Provide leadership to the multi-functional project team and partner with NPD Project Manager to champion assigned product development projects through each stage of the development process with focus on achieving critical consumer criteria, financials and timing.

BPG International is Now Hiring: Product Marketing Manager (Full-Time, Hybrid, Wilmington, DE) <a href="https://www.bright-air.com/the-bright-air-difference-1" rel="nofollow noopener noreferrer" target="_blank">BPG International</a> is a global innovation company that has created and mass commercialized over 600 new products. We are passionate about impacting people’s lives in a positive way through inspirational and innovative sensory experiences. Additionally, at BPG, the consumer is our focus. We embrace the belief in Positive Living, which to us is a choice, a state of mind. Optimism, energy, passion and happiness are not just words to us, but values that are integrated into everything we do for our team and every product we touch for our customers.   What You'll Do:The Product Marketing Manager will be responsible for planning and execution of the product and brand marketing strategy for assigned portfolio including life cycle management. This role will be responsible for generating insights, developing sound strategies, gaining cross-functional alignment, and managing daily tasks to ensure deliverables are on-time and complete. Reporting to the VP, Sales & Marketing, the Product Marketing Manager will work with the cross-functional team to develop innovative new products, deliver actionable marketing plans, and implement continuous improvements that help drive profitable growth for BPG and our retail partners. The position requires a solid understanding of the U.S. retail environment and consumer products. Product Management: Drive the development, maintenance and overall management of the assigned portfolio of products to maximize sales and profit potential. Contribute insights, ideas, and recommendations to help develop multi-year roadmaps and marketing plans. Champion the implementation of our product marketing plans to produce targeted results within budget. Measure results and drive learning to continuously improve products and marketing programs. <ul><li>Develop a comprehensive understanding of the products, brands, competition, and target market for assigned portfolio. </li><li>Translate market and consumer knowledge & insight into ideas and recommendations for new brands, new products, product improvements, and line extensions. </li><li>Work with cross-functional teams to assess opportunities and gain management alignment including financials, feasibility, and market potential. </li><li>Prepare marketing briefs and project goal documents including written communication, visual stimulus (e.g., pictures, collages) and gain internal alignment. </li><li>Lead preparation of fragrance briefs and partner with the VP, Sales & Marketing to initiate projects with the fragrance house. </li><li>Provide leadership to the multi-functional project team and partner with NPD Project Manager to champion assigned product development projects through each stage of the development process with focus on achieving critical consumer criteria, financials and timing. </li></ul>Brand Management: Drive marketing to need state, develop and implement comprehensive marketing plans and promotional programs for new and existing products. <ul><li>Develop deep understanding of competitive brands and marketing activities. </li><li>Help develop brand strategy vision and value proposition for BPG brands and gain deep understanding of brands in assigned portfolio. </li><li>Establish brand guidelines/style guide for BPG brands. </li><li>Owner of romance copy, images, key messages. </li><li>Work closely with Design team on concepts, packaging design and art review. </li><li>Ensure application of brand guidelines across all brand touch points (product graphics, website, sell-in materials, promotional materials, etc). </li><li>Create and manage collateral to establish and maintain product branding and persuasive communication including sales presentations, pitch pages, online content and brochures. </li><li>Develop and implement marketing plans to drive awareness and trial for BPG brands. </li><li>Develop online and social media advertising, promotions and marketing campaigns working with sales colleagues to execute (as applicable). </li><li>Evaluate results of marketing programs and make recommendations that can help improve ROI and future program productivity. </li></ul>Market Knowledge/Insights: Identify, analyze and anticipate consumer and market trends and opportunities to maximize BPG’s competitive position. <ul><li>Develop a keen understanding of the Competition, Customer and Consumers for assigned consumer needs state to become the internal expert. </li><li>Develop and maintain product war boards and fragrance maps to track BPG and competitive assortments and new launches (product formats, fragrances, packaging, pricing, shelf placement, advertising, social media, brand messaging, etc). Includes retail store visits. </li><li>Build complete understanding of assigned brands and individual SKU performance in the market. Includes analysis of syndicated data (Nielsen), POS reports, consumer ratings, and the product P&L. </li><li>Analyze sales trends over time and impact of competitive strategies. </li><li>Research market, consumer and fragrance trends as well as sales and customer interactions to understand customer/consumer needs opportunities.</li><li>Turn data into actionable insights by synthesizing data from multiple sources including trade publications, fragrance house partners, web, Nielsen and other 3rd party sources (e.g. Euromonitor). Summarize and present findings and recommendations to manager for evaluation and consideration. </li><li>Explore new claims and technology trends in the marketplace that may be potential opportunity and share back with key decision makers. </li><li>Evaluate fragrance trends within the Air Care segment, as well as Personal Care, Home Fragrance and Fine Fragrance markets to help identify new opportunities/gaps in our fragrance portfolio and make recommendations related to assigned brands/new opportunities. </li><li>Proactively look for new, innovative packaging design, graphics, colors, shapes and materials that may present a new opportunity or inspiration for design. </li><li>Active participation in cross-functional insight sharing. </li></ul>Strategic Sales Support: Work in close partnership with Sales team to coordinate launch cadence, promotional activities, product comps, gratis and training/marketing collateral. <ul><li>Partner with sales on product roadmaps/product opportunities. </li><li>Lead the creation and preparation of presentations for Line Review meetings with key retailers. </li><li>Develop marketing materials and programs in support of the sales organization. </li><li>Help train the sales force on the brand and products to aid in sell-in. </li><li>Assist the sales force in selling our brands and new products to key retailers as needed. </li><li>Attend various tradeshows/conventions as requested. </li></ul>Financial and Operational Coordination: Partner with VP, Sales & Marketing to achieve P&L objectives. Review performance monthly to determine contributing factors. Offer solutions for detrimental sales or cost trends. <ul><li>Provide Sales/Demand Planning with insights to inform product forecasts to ensure tracking to expectations and partner with sales to offer suggestions to reverse detrimental trends. </li><li>Work with cross-functional team to identify opportunities to reduce Cost of Goods by assessing packaging, alternate materials, new sources of material, etc. </li></ul>Continuous Improvement:Proactively recommend, as part of BPG’s ongoing process improvement, ideas or procedures that solve problems, expand our marketing capability, improve company performance and eliminate bottle necks. <ul><li>Proactively make recommendations to senior management that will increase the company’s knowledge and experience, profit growth and speed-to-market. </li><li>Initiate Product Change Requests for continuous improvement opportunities. </li><li>Maintain a continuous learning program for professional growth and development. </li></ul>What We're Looking For:                  <ul><li>Minimum bachelor’s degree in marketing or related field of study </li><li>Proven background/experience in Product Management </li><li>5-7 years progressive marketing experience, including demonstrated success in product or brand management within the consumer-packaged goods (CPG) industry </li><li>Experience with AI, social media, internet and web development are a major plus </li><li>Working knowledge of the marketing dynamics within the fragranced product industry a plus </li><li>Creative problem solving and analytical skills • Experience in leading and managing complex projects </li><li>Excellent verbal and written communication skills </li><li>Strong interpersonal skills working in a team environment </li><li>Detail oriented and organized with ability to multi-task </li><li>Must have demonstrated ability to work in a fast pace entrepreneurial team environment</li><li>Proficiency with Microsoft Office suite (PowerPoint, Word, and Excel) required </li><li>Smartsheet or other Project Management Software </li><li>Experience working in retailer portal systems a plus </li></ul>Important Information:<ul><li>Travel may be required, including domestic trips which may include some overnight or weekends. </li><li>Must have the ability to move freely throughout all retailer class of trade, supply partner locations and Trade Shows </li><li>Must have the ability to lift up to 25 lbs. </li><li>BPG’s office is located in Wilmington, DE. This position is hybrid and requires a minimum of 2 days in the office, and allows for up to 3 days per week of remote work, when not attending in-person meetings or other required onsite needs. </li><li>Standard schedule 8:00 am to 5:00 pm, Monday through Friday. Hours may vary based on business needs. </li></ul> What We Offer:We believe in supporting our employees both professionally and personally. In addition to a comprehensive and competitive benefits package, we offer a positive work environment that values collaboration, development, and balance. <ul><li>Comprehensive benefits package including medical, dental, and vision with generous employer subsidy. Disability and life insurance benefits are provided at no cost to the employee. </li></ul><ul><li>401(k) retirement plan with employer matching </li></ul><ul><li>Accrued paid time off and paid holidays  </li></ul><ul><li>Hybrid work schedule – up to 3 days remote per week </li></ul><ul><li>Summer Fridays – office hours end at 2:00 PM to help you enjoy more personal time </li><li>Lunch & Learn sessions for continuous learning and cross-functional insight </li><li>Community involvement through company-sponsored volunteer events and service days </li></ul><ul><li>Collaborative and friendly work environment with team-building events throughout the year, including quarterly birthday lunches.  </li></ul>We embrace our guiding principles, “The BPG Way”, and strive to live each day to the fullest by Focusing on: Having Fun, Thinking Differently, Bringing Ideas to Life, Growing, Owning "it", and Making it Better.  BPG International is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment. Please note that visa sponsorship is not available for this position. Powered by JazzHR

Blackwell HR

Product Marketing Manager - BPG International

Advertising Placement

Analysis Skills

Brand Management

Brand Marketing (Branding)

Brand Messaging

Brand Strategy

Brochures

Cadence

Change Requests/Orders

Competitive Analysis/Strategy

Consumer Finance

Consumer Goods and Services

Consumer Packaged Goods

Cost Control

Demand Forecasting/Planning

Detail Oriented

Entrepreneurship

Financial Operations

Forecasting

Functional Analysis

Industry/Trade Press

Lift/Move 25 Pounds

Market Analysis

Market Research

Market Trend Analysis

Marketing Presentation

Microsoft Excel

Microsoft Office

Microsoft PowerPoint

Microsoft Word

Multitasking

Nielsen Research

Partner Sales

Personal Care

Persuasion Skills

Presentation/Verbal Skills

Pricing

Process Improvement

Product Development

Product Management

Product Marketing

Product Packaging

Product Planning

Product Programs

Product/Service Launch

Productivity Management

Profit & Loss

Project Management Software

Project/Program Management

Promotional Products

Promotional Programs

Sales Analysis

Sales Campaigns

Sales Closing Skills

Sales Presentation

Sales Prospecting

Sales Strategy

Sales Training

Solution Sales

Stock Keeping Unit (SKU)

Style Guide

Target Marketing

Time Management

Trend Analysis

Vendor/Supplier Selection

Web Programming

eCommerce Sales

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Marketing CoordinatorCarroll Water

Marketing & Publicity ManagerSchiffer Publishing

Marketing DirectorChick-fil-A

Product Marketing Manager - BPG InternationalBlackwell HR

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