Bridgewater, New Jersey30+ days ago
7+ years proven experience with full-funnel paid media strategies across search (paid and organic/SEO), social (Meta, TikTok, Pinterest, LinkedIn), programmatic advertising, video, marketplace advertising (Amazon, Walmart, etc.), and retail media networks for B2C and B2B acquisition, including Account Based Marketing (RollWorks); Experience managing substantial paid media budgets across multiple channels including Direct to Consumer and Retail Marketplaces with proven Return on Investment (ROI) and strong Return on Ad Spend (ROAS) performance; Experience with profitability management across channel portfolio with experience in budget allocation and performance optimization; Leadership experience building and developing high-performing marketing teams and managing agency partnerships . 10+ years in progressive digital marketing experience with demonstrated success in eCommerce acquisition and demand generation for Direct to Consumer and Channel Marketplaces, preferably in consumer products or technology sectors serving both B2C and B2B audiences; Proven track record in complex, matrixed organizations managing multiple stakeholders and partnering with product teams to achieve sales targets through optimized marketing strategies; Experience adopting and implementing ad tech platforms, including emerging technology to enhance marketing capabilities.