Works cross-functionally to translate complex business objectives into actionable Salesforce Marketing Cloud (SFMC) solutions, leveraging deep knowledge of tools such as Email Studio, Journey Builder, Automation Studio and Mobile Studio to reach the right audience at the right time while ensuring data accuracy, compliance and continuous performance improvement. Oversees end-to-end execution of marketing automation programs supporting integrated campaigns, webinars, tradeshows, as well as client-facing and internal initiatives, ensuring alignment with business goals, audience targeting and performance outcomes.