In this capacity, the Specialist, Business Development will: Identify and support strategic business development and marketing initiatives for the Houston office partners and practices, building strong working relationships with attorneys and partnering with key stakeholders on execution; Gather intelligence on local legal industry trends and provide insights into the competitive landscape as well as explore opportunities; Work closely with practice-specific business development leads in other offices to drive Houston business development initiatives and strategies and to identify cross-selling opportunities; Manage sponsorships and partnerships, ensuring the firm maximizes benefits and return on investment; Write thoughtful pitches, RFPs and other communications to clients, prospective clients and related third-party organizations; Conduct client, prospect, and market research to support targeting, pitch preparation, presentations and strategic messaging; Draft and coordinate submissions for legal directories, awards nominations and rankings relevant to the firm's Texas-based practices; Collaborate with the events team and attorneys to plan and execute client events, seminars and webinars. Maintain key contact mailing lists; Support profile-raising efforts, including writing and maintaining current content on Firm website; Work with the marketing and communications teams on media relations, editorial projects, design and digital marketing initiatives; Build comprehensive knowledge of Firm practice areas, particularly those in Texas, to effectively support marketing strategies; Support tracking of Texas-based business development opportunities, key pursuits, and follow-up activities in coordination with partners and department leadership; and.