Required Skills: Brand Messaging, Business Metrics, Customer Data Management, Data Integrity, Digital Marketing, Direct Marketing, Financial Acumen, Global Leadership, Market Development, Operating Models, Pricing Strategies, Product Ownership, Strategic Alignment, Strategic Planning, Value Realization. The role owns the business leadership required to make Customer MDM effective across the Commercial organization, translating Commercial strategy, market needs, and business priorities into master data requirements, governance decisions, adoption plans, and measurable business value.