Ensure recruitment communications address the motivations, concerns, and decision-making needs of prospective and admitted students, families, school counselors, and community partners, including transfers, working adults, commuters, readmits, and students in approved distance pathways. Recruitment Strategy, Territory Management & Market Development Develop a data-informed territory management model based on feeder schools, feeder states, community college pathways, Triad opportunities, inquiry volume, enrollment yield, travel demands, and counselor workload.