Leading influencer and creator strategies, including POV development, casting guidance, and deliverable frameworks Collaborating closely with creative teams to build ideas and tactics that are socially native, culturally resonant, and built to earn attention Maintaining a strong pulse on pop culture, internet behavior, entertainment moments, and emerging social formats Building strong relationships with brand partners, agency collaborators, creators, and third-party platforms Representing the team in key meetings, working sessions, and presentations, including with senior stakeholders Qualifications We're looking for strong, impactful work experience, which typically includes: 8-10+ years of experience in social, digital, PR, content, entertainment, publishing, brand, or advertising Proven experience developing social-first and/or earned-media-driven creative strategies A strong understanding of how content travels - including media planning, distribution, and amplification Chronically online. Deep fluency across social platforms, creator ecosystems, and internet culture Excellent research, writing, and presentation skills, with the ability to clearly articulate strategic POVs The ability to build strong, trusted relationships with internal and external partners A deep understanding of consumer behavior and cultural insight - you understand what makes people care, share, and participate The ability to back creative instincts with sound strategic and analytical reasoning Comfort operating with autonomy, judgment, and accountability in a fast-moving, evolving environment Nice to have's: Expertise in entertainment- and culture-driven social programming A strong point of view on emerging technology, platforms, cultural trends, and content formats Passion and/or excitement for Beauty and Personal Care.