This position is a key strategic role that will be responsible for elevating the brand to a best-in-class social media marketing engine by developing and executing innovative and data-driven social media and influencer strategies that build on current channel best practices, leverage relevant trends, drive social commerce and explore new social platforms highlighting product, brand and customer priorities. PRINCIPAL DUTIES & RESPONSIBILITIES: Global Social Media & Influencer Strategy & Leadership: Oversee and evolve the enterprise global social media strategy that aligns with product, platform and seasonal priorities, resonates with target audiences and aligns with future social trends across all social platforms (TikTok, Facebook, Instagram, YouTube, Pinterest, Threads, and emerging channels).