The individual will be responsible for connecting target customers to relevant content through community-building and social media strategies that meet consumers where they are across the journey-from awareness and education through initiation and ongoing engagement-while partnering cross-functionally and externally to build programs and partnerships that improve access, support, and outcomes. This position reports Director, Consumer Marketing; Interacts with colleagues within the team, Obesity Marketing (at large), Media, Omnichannel, Sales, Medical, Managed Markets, Regulatory, Trade, Legal, and other internal cross-functional teams.