Key Responsibilities Regional Sales Leadership Lead and coach Directors of Sales & Marketing across an assigned portfolio of communities Partner with Executive Directors to align sales strategy, set occupancy goals, and drive revenue performance Provide hands‑on support for complex sales situations and high‑value move‑ins Performance Management & Revenue Optimization Track and analyze key metrics including occupancy, lead generation, conversion ratios, sales cycle length, and RPOU Conduct regular pipeline reviews and leverage data insights to recommend pricing, promotions, and inventory strategies Investor & Partner Engagement Serve as the primary sales and marketing representative with ownership groups, investors, and capital partners Deliver clear, data-driven performance updates and strategic insights on occupancy and pipeline activity Digital Marketing & AI-Driven Strategy Champion Solera's use of AI, automation, and digital marketing tools to enhance lead generation and sales efficiency Ensure community teams fully leverage CRM platforms, analytics dashboards, and AI-enabled sales tools Sales Coaching & Culture Mentor and develop Directors of Sales & Marketing to elevate individual and team performance Reinforce Solera's hospitality-driven sales culture built on empathy, relationship-building, and exceptional prospect experiences Marketing Alignment & Strategic Growth Collaborate with corporate marketing to align campaigns with local market conditions and sales goals Support new community openings, acquisitions, and stabilization efforts while providing competitive market intelligence Qualifications 5–10+ years of senior living sales leadership experience Multi-community or regional sales oversight strongly preferred Proven success driving occupancy growth and revenue performance Experience presenting to investors, ownership groups, or asset management partners preferred Advanced knowledge of CRM platforms, digital marketing, and marketing analytics Experience leveraging AI tools, automation, and data-driven insights to improve sales performance Exceptional coaching, leadership, and team development skills Strong executive presence with ability to communicate performance insights to senior leadership and investors Travel Regular travel to assigned communities required. This leader works closely with the SVP of Sales & Marketing, Executive Directors, and community Directors of Sales & Marketing (DSMs) to coach teams, optimize performance, and ensure that Solera's brand promise is reflected in every prospect and family interaction.