The core of the role is platform and integration architecture: designing, implementing, and governing API-driven, cloud-native integrations across CDP, CRM, journey orchestration, analytics, and activation platforms, and leading the marketing technology team that builds and supports them. The role owns platform intake, triage, and the ongoing health of the martech estate, and partners closely with IT, Data, and Security teams to ensure scalable system design, stable integrations, and a proactive roadmap for feature development.