The Manager will own creative briefs, concept development, art direction, graphic design and video-editing oversight, copy development, production workflows, executional brand consistency and day-to-day agency direction, ensuring the business has a steady pipeline of fresh assets, messages, hooks and formats tailored to each audience and channel. Partner with PR teams and agencies to align media kits, press releases and statements with approved visual identity and core messaging; coordinate review of imagery, logos, assets and layouts used in digital press kits, media pitches, media events, conferences, signage and promotional materials, with final Brand and Franchise approval where required.