Certifications, Platforms & Data Expertise: Active certifications in Google Analytics and Google Ads (including Advanced Display and Video), with hands-on proficiency in major ad-serving platforms (Google, Bing, Facebook, The Trade Desk) and third-party data providers like Oracle. What you’ll need to succeed: Education & Professional Experience: Bachelor’s degree in Marketing, Advertising, Business, or a related field (or equivalent combination of education and experience) paired with 2+ years in digital media planning, automotive marketing, account management, or client services.