Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. As part of the US Personal CX organization, the Market Research Lead - Analyst C13 will be part of the Research and Insights team responsible for designing and leading critical research initiatives to support our growth and ability to best serve our customers in North America.