Understanding of the market research needs of pharmaceutical and biotech products in various stages of the product life cycle (Phase 2 through Phase 4 clinical trials, pre-launch promotional development, in-line/mature products) and how that impacts best practices. Solid grasp and ability to train others on applied best practices in at least two of the following advanced quantitative methodologies: Tracking, conjoint, fixed TPP demand, segmentation, chart pull studies, meta-analysis, norms databases.