This role serves as the day-to-day media expert and key operating partner to the Director, Integrated Media & Activation, translating brand strategy, campaign briefs, and business priorities into media plans across brand, performance, retail media, and emerging channels. The role partners closely with Brand, Digital Shelf & CRM, In-House Agency, Channel Leads, eCommerce, and external partners to deliver measurable business outcomes while continuously improving media effectiveness, attribution, and investment efficiency.