Strong working knowledge of the modern eCommerce and martech stack: headless commerce, content management (Adobe AEM and Edge Delivery Services or equivalent), marketing automation (HubSpot, Adobe Campaign), CRM (Dynamics 365 or equivalent), customer data platforms, and personalization engines. The Director Business Process Architecture designs how NASM acquires, converts, retains, and delights members across every digital touchpoint, then translates that vision into business process designs, technology architectures, and AI-powered capabilities that the organization and its Managed Service Provider (MSP) partners deliver against.