This leader will be responsible for building, hunting, and growing the business by developing a prioritized retailer/customer strategy, identifying where PLZ has a right to win, pursuing attractive category and assortment gaps, and differentiating PLZ through its manufacturing, innovation, quality, regulatory, and commercialization capabilities. This role will work closely with the Retail Category Director and other team members to develop and execute the retail private-label growth strategy, convert new business, manage broker relationships, lead retailer-specific product concepts, and bring the broader organization along to successfully launch profitable programs.