Uses consumer, customer, competitive, and marketplace insights to identify white-space opportunities, guide investment decisions, refine the selling model, and build scalable playbooks that increase availability, visibility, conversion, and profitable sell-through. As a senior commercial leader, the role shapes enterprise go-to-market decisions, builds executive-level partner relationships, and leads a high-performing, multi-layer sales organization to deliver sustainable growth and strengthen the long-term health of the KEEN brand.