Lead the development, execution and maintenance of a product profit and loss and product family business plan that provides current market information, including sales and gross profit margin history, year to date actuals and projections, key market position, sales channels and competitive strategies, pricing, market share, and product lifecycle and evolution plans. A product manager is responsible for managing product lifecycle processes including ideation, strategy, development, management, marketing, communication, commercialization, profitability, sales support strategies and ongoing monitoring and risk managemen Essential Duties and Responsibilities .