Market Expansion Strategy: Define and own the market expansion roadmap, including market prioritization frameworks, investment levels, and sequencing for new market entries across EMEA, APAC, and LATAM Go-to-Market Execution: Own and operationalize clear GTM strategies for new market launches, bringing a strong point of view to strategic decisions and trade-offs (product readiness, channel strategy, pricing, positioning, and compliance) Insights & Research: Partner with research, market intelligence, and data science teams to gather market, category, channel, and audience insights that inform launch tactics and in-market growth strategies Cross-Functional Leadership: Drive momentum across 12+ global teams - including regional marketing, product, ops, sales, legal, policy, and channel partners - to ensure all elements of GTM are aligned and ready ahead of launch In-market Growth: Post-launch, drive business goals across acquisition, engagement, retention, and advocacy; optimize marketing effectiveness and identify levers for sustained growth Performance & Prioritization: Define success metrics, roadmaps, and prioritization across a range of business initiatives; use data to identify bottlenecks, test new approaches, and double down on what works Executive Communication: Provide visibility and strategic insights to stakeholders at all levels, informing leadership decisions on international investment and portfolio strategy7+ years of experience in strategic marketing, product marketing, product management, or management consulting within technology, consumer electronics, or internet/software industries Track record of launching products in international markets, including navigating regulatory, cultural, and channel complexities Experience using customer research, data, and market insights to inform product positioning, go-to-market strategy, and business decisions Demonstrated ability to lead cross-functional initiatives in fast-paced, rapidly changing environments with multiple stakeholders Strong executive communication skills, comfortable presenting to and influencing leadership Experience delivering product launch results with internal and external partners across product, sales, marketing, comms, partnerships, legal, and policy Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements) Product marketing experience launching consumer hardware, software, or connected devices in international markets Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies B.A./B.S. degree in marketing, business, or a related field; an MBA is a plus Domain knowledge in AR/VR, wearable devices, smart glasses, mobile devices, and/or hardware/software platforms Ability to make strategic decisions in ambiguous, data-sparse environments and to iterate rapidly Experience with both 0-to-1 market entries and scaling established products in existing markets Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)Meta builds technologies that help people connect, find communities, and grow businesses. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.