Own the target architecture for the DTC landscape, ensuring seamless cross-platform functionality and data flow across ecommerce, OMS, inventory orchestration, payments, CDP, loyalty, content management, search and personalization, marketplaces, and fulfillment. Define the enterprise AI reference architecture and shared AI platform, covering model access, orchestration, RAG, vector and feature stores, prompt and agent management, evaluation, guardrails, cost controls, and observability.