Own the SEO roadmap across technical, content, and off-page initiatives, including site health, crawlability and AI-crawler accessibility (e.g., llms.txt, structured data, and access for bots such as GPTBot, PerplexityBot, and Google-Extended), indexation, internal linking, keyword strategy, content briefs, and authority-building efforts. Fluency in AI search concepts and terminology — Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), LLM optimization (LLMO), zero-click search, AI Overviews, retrieval-augmented generation (RAG), structured data/schema markup, and citation/share-of-voice tracking across AI-powered answer engines.