This leader translates global enterprise, brand, loyalty, development, and commercial strategies into locally relevant communications platforms, market activations, and visibility plans that support demand generation, owner and franchisee value, hotel openings and conversions, customer engagement, loyalty growth, and CALA's portfolio priorities across Luxury, Premium, Select, All-Inclusive, and emerging brand segments. Building and Leading Teams - Builds, aligns, and inspires high-performing teams across disciplines, markets, agencies, and enterprise partners; creates clarity of purpose, accountability, collaboration, and shared ownership of continent-wide priorities.