Commercial Pest Control (Route Manager) Sprague Pest SolutionsCommercial Pest Control (Route Manager)Reno, NV$23–$28 / hourProficiency in computer software and systems including, but not limited to Microsoft Office (Word, Excel, Outlook), scheduling and mapping software, smartphone applications, and web-based portals; ability to learn new software quickly. The Route Manager will develop professional relationships with clients to understand their unique business challenges, offer knowledgeable guidance, recommend actions, and solve a wide variety of pest management problems.
Sales Associate Spencer Gifts - Spirit HalloweenSales AssociateLas Vegas, NVThe Sales Associate will support the Store Management Team by generating sales, sign waving, general housekeeping, merchandising, signing, pricing, POS operations and loss prevention. The physical demands of the job require climbing ladders, setting up fixtures, lifting/moving up to 50 pounds and may require 8 hours of standing/walking.
Director of Hospitality - Zephyr Cove Resort AramarkDirector of Hospitality - Zephyr Cove ResortZephyr Cove, NV$80,000–$85,000Reviews and analyzes business performance using plan data and recommends decisions/approaches to address key operational opportunities and levers, including route sales growth optimization, pricing actions, product inventory, waste reduction, and labor costs, which would positively impact the business. Zephyr Cove Resort, Adventure Mountain and Lake Tahoe Adventures are the best of both worlds: the beauty of a pristine mountain lake setting combined with the thrill of new adventures.
Route Sales Representative Frito-Lay IncRoute Sales RepresentativeReno, NVOur Route Sales Representatives are responsible for delivering, selling, and merchandising FritoLay's complete line of products including Lay's, Doritos, Cheetos, Tostitos, Fritos, and many more to local stores including gas stations, dollar stores, and large grocery stores. As a Route Sales Representative, you drive a FritoLay truck to different stores, work independently to unload orders, merchandise product, and partner with store managers to increase sales, order, and maintain records throughout the day.
Outside Route Sales Representative Snap OnOutside Route Sales RepresentativeReno, NevadaAs a Route Sales Representative, you'll manage weekly sales goals, wow customers with expert demos, and drive from shop to shop helping professional technicians get the tools they need to succeed. Minimum 2-5 years' experience in direct sales or sales management experience, preferably in outside sales, account management or B2B sales.
Route Sales Representative Bimbo Bakeries USA, IncRoute Sales RepresentativeSparks, NevadaConsistent with United States Department of Transportation regulations, the ability to read and speak the English language sufficiently to converse with the general public, to understand highway traffic signs and signals in the English language, to respond to official inquiries, and to make entries on reports and records. Drive sales by securing new display space, setting up incremental displays, and using sales data to inform store-level strategies.
NewRoute Sales Representative Bimbo CanadaRoute Sales RepresentativeSparks, NV$70,000–$90,000 / weekConsistent with United States Department of Transportation regulations, the ability to read and speak the English language sufficiently to converse with the general public, to understand highway traffic signs and signals in the English language, to respond to official inquiries, and to make entries on reports and records. Drive sales by securing new display space, setting up incremental displays, and using sales data to inform store-level strategies.
Route Service Sales Representative - Cleanroom (4-Day Workweek) (Henderson, NV, US, 89014) Cintas CorpRoute Service Sales Representative - Cleanroom (4-Day Workweek) (Henderson, NV, US, 89014)Henderson, NVResponsibilities include providing service to a set customer base through the pickup and delivery of specialized products to controlled business environments, such as the semi-conductor, pharmaceutical and food processing industries; driving a company-owned truck to and from numerous customer stops throughout the day, as well as lifting, carrying and walking clean products into and soiled products out of customer accounts; customer satisfaction by responding to customer inquiries and requests, as well as pro-active problem solving; growing the existing route through sales of additional items from our product line and catalog to current customers. With offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday.
Route Service Sales Representative - Cleanroom (4-Day Workweek) CintasRoute Service Sales Representative - Cleanroom (4-Day Workweek)Henderson, NVResponsibilities include providing service to a set customer base through the pickup and delivery of specialized products to controlled business environments, such as the semi-conductor, pharmaceutical and food processing industries; driving a company-owned truck to and from numerous customer stops throughout the day, as well as lifting, carrying and walking clean products into and soiled products out of customer accounts; customer satisfaction by responding to customer inquiries and requests, as well as pro-active problem solving; growing the existing route through sales of additional items from our product line and catalog to current customers. With offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®.
Route Sales Support Vestis CorpRoute Sales SupportSparks, NVVerify daily preventative maintenance of vehicle and maintain proper operator documentation; Manage daily route independently to ensure accurate and timely delivery of product; Loads/unloads product per company policies, procedures, and guidelines; Review invoices daily for complete and accurate information and make corrections as needed; Meet sales goals and promotes overall route growth to enhance profitability; Develop leads/prospects, calls on prospective customers to solicit business, prepare service agreements, and install new accounts. Must be a minimum of 21 years of age, have a valid driver's license, and excellent driving record; Customer service experience with a wide variety of consistent customer contact; Strong math and basic computer skills; Demonstrated experience selling services/products and generating new business preferred; Excellent customer service and verbal communication skills required; Ability to work independently, exercise sound judgment, and think quickly to identify/solve customer concerns.
Route Relief Utility Driver AlscoRoute Relief Utility DriverReno, NVFull timeThe Route Relief/Utility RSR supports the Service Department in its objectives to meet our customers needs through up-selling/cross-selling and providing superior customer service. - Physical Demands - sitting, grasping, driving stooping, kneeling, reaching overhead, moving carts up to 500 lbs., lifting up to 75 lbs, standing, walking, writing, speaking, hearing.
Route Relief Utility Driver (CDL) Alsco IncRoute Relief Utility Driver (CDL)Carson City, NVJob Summary: The Route Relief/Utility RSR supports the Service Department in its objectives to meet our customers needs through up-selling/cross-selling and providing superior customer service. Typical Physical Activity: Physical Demands - sitting, grasping, driving stooping, kneeling, reaching overhead, moving carts up to 500 lbs., lifting up to 75 lbs, standing, walking, writing, speaking, hearing.
Route Delivery Driver -Reno Pacific SeafoodRoute Delivery Driver -RenoReno, Nevada$25 / hourThis position involves providing accurate product and pricing information, taking orders, and ensuring product is delivered in a safe and efficient manner and is ideal for someone who is customer service oriented, safety conscious, and pays close attention to detail. The Route Delivery Driver at Pacific Seafood is a key role on our Transportation team supporting efforts to maintain operational efficiency, enhance brand reputation, and help drive sales.
Sales Representative LastandSales RepresentativeLas Vegas, NevadaFish Window Cleaning has grown to be the world's largest window cleaning company with more than 250 franchise territories in 43 states, yet we still maintain the traditional values we were founded on. This is a territory-building role — you'll be out in the field, meeting business owners and property managers face to face, writing estimates on the spot, and closing your own accounts.
Route Service Representative (4-Day Workweek) (North Las Vegas, NV, US, 89081) Cintas CorpRoute Service Representative (4-Day Workweek) (North Las Vegas, NV, US, 89081)North Las Vegas, NVWith offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday. Cintas Corporation helps more than one million businesses of all types and sizes get Ready to open their doors with confidence every day by providing products and services that help keep their customers' facilities and employees clean, safe, and looking their best.
NewRoute Service Representative (4-Day Workweek) CintasRoute Service Representative (4-Day Workweek)North Las Vegas, NVWith offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday®. Cintas Corporation helps more than one million businesses of all types and sizes get Ready™ to open their doors with confidence every day by providing products and services that help keep their customers’ facilities and employees clean, safe, and looking their best.
Sales Representative Lastand, Inc.Sales RepresentativeLAS VEGAS, NV$45,000–$55,000 / yearThis is a territory-building role — you'll be out in the field, meeting business owners and property managers face to face, writing estimates on the spot, and closing your own accounts. By clicking the apply button you understand that you are not applying to Fish Window Cleaning but rather an independent company that does business as Fish Window Cleaning.
Shop Essentials Sales Rep Snap OnShop Essentials Sales RepLas Vegas, NevadaAbility to quickly become a product expert in selling diagnostic workstations, welders, plasma cutters, air conditioning machines, air compressors, tire machines, and wheel balancers, along with other diagnostics and shop equipment to end users, using product videos and hands-on practice. Being a product expert, assist franchisees and company store sales representatives in selling diagnostic workstations, welders, plasma cutters, air conditioning machines, air compressors, tire machines, and wheel balancers, along with other shop equipment to end-users.
Outside Sales Rep- Shop Essentials Snap OnOutside Sales Rep- Shop EssentialsLas Vegas, NevadaAbility to quickly become a product expert in selling diagnostic workstations, welders, plasma cutters, air conditioning machines, air compressors, tire machines, and wheel balancers, along with other diagnostics and shop equipment to end users, using product videos and hands-on practice. Being a product expert, assist franchisees and company store sales representatives in selling diagnostic workstations, welders, plasma cutters, air conditioning machines, air compressors, tire machines, and wheel balancers, along with other shop equipment to end-users.
Outside Sales Rep Shop Essentials Snap-on IncOutside Sales Rep Shop EssentialsLas Vegas, NVAbility to quickly become a product expert in selling diagnostic workstations, welders, plasma cutters, air conditioning machines, air compressors, tire machines, and wheel balancers, along with other diagnostics and shop equipment to end users, using product videos and hands-on practice. Being a product expert, assist franchisees and company store sales representatives in selling diagnostic workstations, welders, plasma cutters, air conditioning machines, air compressors, tire machines, and wheel balancers, along with other shop equipment to end-users.
Field Sales Manager- On Premise Fine Wine Breakthru Beverage GroupField Sales Manager- On Premise Fine WineLas Vegas, NevadaRemoteDemonstrates strong customer orientation by maintaining relationships with key accounts, identifying account opportunities, performing customer business reviews, developing opening orders with new accounts, selling-in resents of stores, managing open territories and resolving customer complaints. The Field Sales Manager identifies new business opportunities, expands existing account relationships, conducts wine education and staff training, manages distributor execution, and ensures premium brand representation in the marketplace.
NewSales Representative - Off Premise Breakthru Beverage Group LLCSales Representative - Off PremiseSparks, NVRemotePrepares and delivers professional sales presentations to customers by balancing the company's priorities and customers' needs to include new products, well and back bar placements and resets, drink and wine lists, and promotions. If you are passionate about building relationships, exceeding customer expectations, and being part of a high-performing team-and you have reliable transportation to travel to customer locations-we invite you to join our fun, family-oriented culture and help us continue to grow our success together.
Sales Development Representative- Off Premise Breakthru Beverage GroupSales Development Representative- Off PremiseLas Vegas, NevadaRemotePrepares and delivers professional sales presentations to customers by balancing the company’s priorities and customer’s needs to include selling display ideas, new products, cold box, shelf, back bar placements and resets, drink and wine lists, and promotions. As an SDR, you'll serve as a floating sales representative , supporting our Off-Premise Sales Team by covering sales routes, maintaining customer relationships, merchandising products, executing promotions, and ensuring excellent service across assigned accounts.
Sales Representative - On Premise Breakthru Beverage Group LLCSales Representative - On PremiseSparks, NVRemotePrepares and delivers professional sales presentations to customers by balancing the company's priorities and customers' needs to include new products, well and back bar placements and resets, drink and wine lists, and promotions. Services accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate, to management.
Sales Rep - Large Grocery / Mass Merchant / Large Format PepsiCo IncSales Rep - Large Grocery / Mass Merchant / Large FormatLas Vegas, NVDay to day you will: Be the primary store-level salesperson to large format accounts like supermarkets and Mass Merchants Generate sales by building and leveraging customer relationships, identifying opportunities, conducting business reviews, and providing exceptional customer service Rotate and stock products on shelves and displays, in coolers, vending equipment, and customers' backrooms Get regular feedback for improvement via key metrics Collaborate with cross-functional Pepsi partners to meet customer needs Learn new technologies, products, and selling skills to grow the accounts and create efficiencies Be responsible for the execution of displays, builds, and promotions, which may require lifting, loading, pushing and pulling cases ranging from 20-45 lbs. Great benefits, pay, and incentives Exceptional brand recognition and industry-leading technology to make your job easier Stability -- We are a Fortune 50 company that continues to grow Task variety -- No two days are the same as you support a wide range of customers Fast-paced environment where you can work independently Robust and successful employee development program -- We like to promote from within!
Route Service Representative (4-Day Workweek) (Reno, NV, US, 89502) Cintas CorpRoute Service Representative (4-Day Workweek) (Reno, NV, US, 89502)Reno, NVWith offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday. Cintas Corporation helps more than one million businesses of all types and sizes get Ready to open their doors with confidence every day by providing products and services that help keep their customers' facilities and employees clean, safe, and looking their best.
Residential Sales Representative - Pest Control OrkinResidential Sales Representative - Pest ControlLas Vegas, Nevada$60,000–$100,000 / yearFull timeYou can count on a career with the Best in Pests where you’ll work alongside a team that values safety, professionalism, empathy, integrity and innovation in pursuit of our mission to deliver the peace of mind only an Orkin Pro can provide. Serve as an empathetic problem solver for customers by utilizing the in-depth training provided to recommend the best innovative overall pest solution for each customer's needs.
Outside Sales Representative OrkinOutside Sales RepresentativeReno, Nevada$60,000–$100,000 / yearFull timeYou can count on a career with the Best in Pests where you’ll work alongside a team that values safety, professionalism, empathy, integrity and innovation in pursuit of our mission to deliver the peace of mind only an Orkin Pro can provide. Serve as an empathetic problem solver for customers by utilizing the in-depth training provided to recommend the best innovative overall pest solution for each customer's needs.
Route Service Representative (4-Day Workweek) (North Las Vegas, NV, US, 89031) Cintas CorpRoute Service Representative (4-Day Workweek) (North Las Vegas, NV, US, 89031)North Las Vegas, NVWith offerings including uniforms, mats, mops, towels, restroom supplies, workplace water services, first aid and safety products, eye-wash stations, safety training, fire extinguishers, sprinkler systems and alarm service, Cintas helps customers get Ready for the Workday. Cintas Corporation helps more than one million businesses of all types and sizes get Ready to open their doors with confidence every day by providing products and services that help keep their customers' facilities and employees clean, safe, and looking their best.
Outside Sales Representative VGM ENTERPRISES INC DBA THE BARBER COMPANYOutside Sales RepresentativeLAS VEGAS, NV$28–$32 / hourThis is a field-based sales role for someone who enjoys building relationships, working independently, and helping barbers, salon owners, stylists, and beauty professionals find the right products for their business. We are a leading distributor of professional barber and beauty products and are looking for a motivated Outside Sales Representative to grow our presence in Las Vegas.
Commercial Regional Sales Manager OrkinCommercial Regional Sales ManagerLas Vegas, Nevada$90,000–$110,000 / yearFull timeFounded in 1901, Orkin is a global residential and business service provider who provides the most accurate, comprehensive, and efficient pest management services for both residential and commercial customers. We are looking to hear from dedicated and hard-working individuals that strive for excellence through development of teams.
Route Relief Utility Driver - CDL Required Alsco IncRoute Relief Utility Driver - CDL RequiredReno, NVWeve been committed to our customers since 1889, proudly pioneering the uniform and linen rental industry and growing into a global leader serving over 350,000 customers across 13 countries. The Route Relief Utility Driver supports the Service Departments in its objectives to meet our customers needs through up-selling, cross-selling, and providing excellent customer service.
Independent Territory Sales Representative – Las Vegas, NV RepRallyIndependent Territory Sales Representative – Las Vegas, NVLas Vegas, NevadaYou will be visiting independent retailers in your area—convenience stores, gas stations, bodegas, liquor stores, smoke shops, and any independent business that sells CPG goods (snacks, drinks, etc.). This is a 1099 independent contractor role where you bring the energy to talk to independent stores and close the sales, backed by our easy-to-use phone app, field support, and catalog of thousands of top-selling items.
Commission-Based Sales Representative (Home Care) HomeWell Care Services NV275Commission-Based Sales Representative (Home Care)Henderson, NVHomeWell Care Services is expanding, and we’re looking for a Commission-Based Sales Representative who already has a strong network of referral sources and can hit the ground running. Drive referral growth and brand awareness across hospitals, SNFs, rehab centers, home health & hospice, senior living, case managers, and other community organizations.
Sales Representative - Off Premise Beer Breakthru Beverage GroupSales Representative - Off Premise BeerLas Vegas, NevadaRemotePrepares and delivers professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include new products, well and back bar placements and resets, drink and wine lists, and promotions. As an Off Premise Sales Representative, you'll partner with local retailers, build strong customer relationships, and help drive sales through product placement, merchandising, and execution in the market.
Field Sales Representative AT&T IncField Sales RepresentativeReno, NV$60,530–$100,000 / yearIf you are considering jobs like Direct Sales Representative, Residential Sales Representative, Territory Sales Representative or Field Sales Executive - Home Solutions, this career move would be a great fit! Field Sales Representatives at AT&T are driven to connect - every interaction is an opportunity to introduce the latest technology and services, thriving on the challenge to make your sales goals happen.
Bilingual Spanish Field Sales Representative AT&T IncBilingual Spanish Field Sales RepresentativeLas Vegas, NV$60,530–$100,000 / yearIf you are considering jobs like Direct Sales Representative, Residential Sales Representative, Territory Sales Representative or Field Sales Executive - Home Solutions, this career move would be a great fit! Field Sales Representatives at AT&T are driven to connect - every interaction is an opportunity to introduce the latest technology and services, thriving on the challenge to make your sales goals happen.
Territory Sales Representative - Reno, NV Levo NaturalsTerritory Sales Representative - Reno, NVReno, NevadaSales Performance: Proven track record in high-volume door acquisition and territory growth (DSD, route, or field sales in beverage, CPG, energy, or tobacco preferred). Role Requirements: Comfortable working as a 1099 independent contractor ; high school diploma/GED; ability to lift 40 lbs and run active daily routes.
NewSalon Outside Sales Representative Sally Beauty HoldingsSalon Outside Sales RepresentativeReno, NVEffectively manage all administrative aspects of the role in a timely manner- including but not limited to daily order entry and regular maintenance of customer information and activity for assigned territory in salesforce.com. Striving for continuous improvement while owning personal development and growing digital & social media techniques to generate new customers and foster existing business relationships.
Sales Rep - Relief Large Grocery/Mass Merch PepsiCo IncSales Rep - Relief Large Grocery/Mass MerchReno, NVPBNA $25.00 / hour Click Here to watch our Realistic Job Preview Video $25.00 / hour FULL TIME DAYS Position fills-in as the primary store-level sales person to large accounts like supermarkets and is responsible for providing service to and growing business in assigned accounts. This position is labor intensive, requiring lifting, loading, pushing and pulling cases weighing from 20-45 pounds per case repeatedly over 10-12 hour work period.
NewTruck Sales Representative Kenworth Sales CompanyTruck Sales RepresentativeLas Vegas, NVFor part of the shift, s/he will climb stairs, climb in and out of vehicles, stand, stoop, kneel, crouch, and reach, moving about the dealership facility to communicate with managers, employees and customers. The region combines the amenities of a major metropolitan area with easy access to outdoor recreation, including Red Rock Canyon, Lake Mead, and nearby national parks.
Bilingual Spanish Field Sales Representative AT&TBilingual Spanish Field Sales RepresentativeLas Vegas, NevadaIf you are considering jobs like Direct Sales Representative, Residential Sales Representative, Territory Sales Representative or Field Sales Executive – Home Solutions, this career move would be a great fit! Field Sales Representatives at AT&T are driven to connect – every interaction is an opportunity to introduce the latest technology and services, thriving on the challenge to make your sales goals happen.
Field Sales Representative AT&TField Sales RepresentativeReno, NevadaIf you are considering jobs like Direct Sales Representative, Residential Sales Representative, Territory Sales Representative or Field Sales Executive – Home Solutions, this career move would be a great fit! Field Sales Representatives at AT&T are driven to connect – every interaction is an opportunity to introduce the latest technology and services, thriving on the challenge to make your sales goals happen.
Sales Representative- Off Premise-Reno BREAKTHRU BEVERAGE NEVADA RENO LLCSales Representative- Off Premise-RenoSparks, NVMINIMUM/PREFERRED REQUIREMENTS:** - Bachelors degree in related field and/or equivalent training and work experience - Minimum of 2 years experience in Sales - Basic PC skills using MS Office and other various computer programs including presentation software - Must be a results-oriented professional with verbal/written communication skills using diplomacy and discretion as well as customer service skills - Ability to multi-task, work independently and/or within a team, pay attention to detail and meet deadlines - Analytic and Reporting skills - Utilize sound judgment and problem-solving skills - Ability to work in fast-paced, high-volume, team environment - Must be at least 21 years of age - Must possess a valid Driver's License - Must have reliable transportation and proof of auto insurance - Drug Screening **Physical Requirements:** - While performing the duties of this job, the employee is required to remain in a stationary position at times; communicate, and operate a computer and telephone - While performing the duties of this job, the employee is regularly required to reach overhead, squat and bend - Carrying and lifting 45-65 pounds **Competencies:** - Accountable for results which impact the department. Prepares and delivers professional sales presentations to customers by balancing the company's prioritie and customers needs to include new products, well and back bar placements and resets, drink and wine lists, and promotions.
Sales BDC Agent Findlay Honda HendersonSales BDC AgentHenderson, NevadaRespond to inbound leads and execute outbound follow-up activities including unsold showroom follow-up, internet lead response, appointment confirmations, missed appointment follow-up, sold customer check-ins, and CRM task completion. The Sales BDC Agent must be friendly, articulate, enthusiastic, and self-motivated, with exceptional communication skills, strong organizational ability, and a commitment to delivering outstanding customer service that drives appointments, showroom traffic, and long-term customer loyalty.
Senior Manager, Sales Sodexo SASenior Manager, SalesReno, NVRemoteEntegra, a Sodexo subsidiary, is looking for a results-driven Senior Sales Manager to accelerate onboarding accounts and optimize lead qualification processes to expand Entegra's membership and group purchasing power in the restaurant space. You will also play a critical role in lead generation and qualification, vetting opportunities identified by the Entegra team, online sources, and lead lists provided by Entegra's partners before routing them to the sales team.
Outside Sales Representative Commercial Cleaning Cam ResourcesOutside Sales Representative Commercial CleaningReno, ArizonaKnock 45–50 businesses per day, book 2+ walk-throughs/day, and earn 15% every month on each account you land—for as long as it stays active. Build monthly residuals selling what every office already buys.
Outside Sales Representative Commercial Cleaning CAM RESOURCES INCOutside Sales Representative Commercial CleaningReno, AZ$80,000–$120,000 / yearKnock 45–50 businesses per day, book 2+ walk-throughs/day, and earn 15% every month on each account you land—for as long as it stays active. Build monthly residuals selling what every office already buys.
Residential Sales Representative - Pest Control Orkin LLCResidential Sales Representative - Pest ControlLas Vegas, NV$60,000–$100,000 / yearYou can count on a career with the Best in Pests where you'll work alongside a team that values safety, professionalism, empathy, integrity and innovation in pursuit of our mission to deliver the peace of mind only an Orkin Pro can provide. Serve as an empathetic problem solver for customers by utilizing the in-depth training provided to recommend the best innovative overall pest solution for each customer's needs.
Outside Sales Representative Orkin LLCOutside Sales RepresentativeReno, NV$60,000–$100,000 / yearYou can count on a career with the Best in Pests where you'll work alongside a team that values safety, professionalism, empathy, integrity and innovation in pursuit of our mission to deliver the peace of mind only an Orkin Pro can provide. Serve as an empathetic problem solver for customers by utilizing the in-depth training provided to recommend the best innovative overall pest solution for each customer's needs.