Responsibilities include but are not limited to: Own the end-to-end experience from vision, execution, optimization and ongoing performance improvement for Valley.com and multiple ancillary websites for Valley sub brands and multiple ancillary websites for Valley sub brands. Define and continuously evolve the website vision and roadmap, rooted in customer needs, brand strategy, and measurable business outcomes, prioritizing initiatives based on impact, effort, and data, balancing near term gains with long term platform health.