Execute the Magnolia Medical sales process with discipline and consistency Prospect and develop new business within the territory, including identifying new accounts, stakeholders, and internal champions Build and maintain strong, multi-threaded relationships across clinical, operational, and administrative stakeholders Partner with Area Vice President and Account Executives to execute account strategies that drive conversion and adoption Conduct in-services, training sessions, and educational programs to support product implementation and sustained utilization Analyze account-level data (e.g., contamination rates, utilization trends) to identify opportunities and guide strategy Effectively communicate clinical and economic value, including ROI, to diverse stakeholders Maintain a high level of activity, including cold outreach, on-site meetings, and follow-up Accurately document sales activities, customer interactions, and case data within CRM. The company's flagship product, Steripath Initial Specimen Diversion Device for blood culture collection and contamination prevention, has been clinically proven in 17 clinical studies including 5 peer-reviewed publications to virtually eliminate the preventable error of blood culture contamination and false positive results for the diagnosis of Sepsis - delivering a reduction in false positives of up to 92% with 12-month sustained contamination rates as low as 0.2% and an average annualized cost savings of $945,000.